PGA PGM Level 2 Executive Management Test - Introduction
to Consumer Behavior exam with comprehensive questions
and well elaborated correct answers graded A+
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, 1. Provide a definition for Consumer Behavior. - correct ans:The study of value-seeking activities and
processes involved in acquiring, consuming and discarding products and services.
1. What are the 4Ps of Marketing? - correct ans:Promotion, product, pricing and placement of goods and
services.
What occurs when a golfer wants to shift from an actual state to an ideal state with their golf game? -
correct ans:Motivation process model. This triggers a tension system which leads to a behavioral drive,
goal attainment, and eventually reduces the consumer tension.
According to the Self-Determination Theory, what are the three basic psychological needs that drive
behavior? - correct ans:Competence, relatedness and autonomy.
According to Maslow's hierarchy of needs, which need includes belonging to a culture of group? -
correct ans:Relatedness
An HR department at a company identifies a gap in their health and wellness program. An employee
survey reflects an interest in golf. According to the Consumer Motivation Model, what has occurred? -
correct ans:A utilitarian need activation has happened.
A General Manager has recently completed the PGA Master Professional Program. According to the
Consumer Motivation Model, what has occurred? - correct ans:Actual state has hit ideal state and goal
attainment lead to reduced tension.
According to Maslow's hierarchy of needs, what are the most basic needs? - correct ans:They are
physiological and include a place to sleep, food and water.
A club is seeking estimates to widen the existing wheelchair ramp in order to be ADA compliant. Which
term best describes the club's decision to expand the ramp? - correct ans:Social and consumer needs
are met through the motivation process model.
What is a marketer using when capitalizing upon a person's desire to have the latest and greatest? -
correct ans:The hedonic need activation. Conformity scheme.
to Consumer Behavior exam with comprehensive questions
and well elaborated correct answers graded A+
Professional Academic Assistance Services
Services Offered
Proctored Exam Assistance
Online Class Management (Full Course Support)
Exam Preparation & Study Materials
Assignments and Coursework Support
Essays and Research Papers
Discussion Posts and Replies
Contact Information
Email:
WhatsApp: +254705994759
, 1. Provide a definition for Consumer Behavior. - correct ans:The study of value-seeking activities and
processes involved in acquiring, consuming and discarding products and services.
1. What are the 4Ps of Marketing? - correct ans:Promotion, product, pricing and placement of goods and
services.
What occurs when a golfer wants to shift from an actual state to an ideal state with their golf game? -
correct ans:Motivation process model. This triggers a tension system which leads to a behavioral drive,
goal attainment, and eventually reduces the consumer tension.
According to the Self-Determination Theory, what are the three basic psychological needs that drive
behavior? - correct ans:Competence, relatedness and autonomy.
According to Maslow's hierarchy of needs, which need includes belonging to a culture of group? -
correct ans:Relatedness
An HR department at a company identifies a gap in their health and wellness program. An employee
survey reflects an interest in golf. According to the Consumer Motivation Model, what has occurred? -
correct ans:A utilitarian need activation has happened.
A General Manager has recently completed the PGA Master Professional Program. According to the
Consumer Motivation Model, what has occurred? - correct ans:Actual state has hit ideal state and goal
attainment lead to reduced tension.
According to Maslow's hierarchy of needs, what are the most basic needs? - correct ans:They are
physiological and include a place to sleep, food and water.
A club is seeking estimates to widen the existing wheelchair ramp in order to be ADA compliant. Which
term best describes the club's decision to expand the ramp? - correct ans:Social and consumer needs
are met through the motivation process model.
What is a marketer using when capitalizing upon a person's desire to have the latest and greatest? -
correct ans:The hedonic need activation. Conformity scheme.
