I-Core Marketing Final McManus Exam Questions and Answers StudyI-Core
Guide.pdf
Marketing Final McManus Exam Questions and Answers StudyI-Core
Guide.pdf
Marketing Final McManus Exam Questions and Answers Study Guide.pdf
I-Core Marketing Final
McManus Exam Questions
and Answers Study Guide
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
I-Core Marketing Final McManus Exam Questions and Answers StudyI-Core
Guide.pdf
Marketing Final McManus Exam Questions and Answers Study Guide.pdf
I-Core Marketing Final McManus Exam Questions and Answers Study Guide
,I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus.pdf
Terms in this set (80)
Product Anything that is of value to a consumer and can be offered through
voluntary marketing exchange
Goods, services, places, ideas, organizations, people, communities
Actual Product vs Associated services Actual: Brand name, quality level, packaging, features/design
Associated: Financing, product warranty, product support
Types of products: Specialty Customers show strong preference that they will expend considerable
effort to search
Types of products: shopping Consumers will spend fair amount of time comparing alternatives
Types of shopping: convenience Consumer is willing to spend minimum effort to evaluate prior to purchase
Types of shopping: unsought Consumers either don't know about product or wouldn't normally think of
buying it
I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus
, I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus.pdf
Breadth Number of product lines in product mix
Depth Number of categories within product line
Increase Depth By: Increase products in product line
Ex. Band-aid has over 40 products to heal cuts
Decrease depth by: Decrease products in line
Ex. McCormick spices eliminates dozens of products per year
Increase Breadth by: Firms often add new product lines to capture new or evolving markets
Ex. Starks vacuums added line of face masks during covid
Decrease Breadth: When a firm drops an entire line of goods no longer competitive
Ex. P&G sold off pet care line to focus on home/personal care
Changes to product mix
I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus
Guide.pdf
Marketing Final McManus Exam Questions and Answers StudyI-Core
Guide.pdf
Marketing Final McManus Exam Questions and Answers Study Guide.pdf
I-Core Marketing Final
McManus Exam Questions
and Answers Study Guide
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
I-Core Marketing Final McManus Exam Questions and Answers StudyI-Core
Guide.pdf
Marketing Final McManus Exam Questions and Answers Study Guide.pdf
I-Core Marketing Final McManus Exam Questions and Answers Study Guide
,I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus.pdf
Terms in this set (80)
Product Anything that is of value to a consumer and can be offered through
voluntary marketing exchange
Goods, services, places, ideas, organizations, people, communities
Actual Product vs Associated services Actual: Brand name, quality level, packaging, features/design
Associated: Financing, product warranty, product support
Types of products: Specialty Customers show strong preference that they will expend considerable
effort to search
Types of products: shopping Consumers will spend fair amount of time comparing alternatives
Types of shopping: convenience Consumer is willing to spend minimum effort to evaluate prior to purchase
Types of shopping: unsought Consumers either don't know about product or wouldn't normally think of
buying it
I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus
, I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus.pdf
Breadth Number of product lines in product mix
Depth Number of categories within product line
Increase Depth By: Increase products in product line
Ex. Band-aid has over 40 products to heal cuts
Decrease depth by: Decrease products in line
Ex. McCormick spices eliminates dozens of products per year
Increase Breadth by: Firms often add new product lines to capture new or evolving markets
Ex. Starks vacuums added line of face masks during covid
Decrease Breadth: When a firm drops an entire line of goods no longer competitive
Ex. P&G sold off pet care line to focus on home/personal care
Changes to product mix
I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus.pdf I-core Marketing Final - McManus
