Real Estate Marketing Commercial Real Estate
(SAE) Champions Questions and Answers |
Complete Solutions | A+ Verified
• Matching human needs with goods or services to meet those needs is the process of .
Answer: marketing
• _____________________ is a key personality trait of a successful agent . Answer:
problem solving
• 3 Ways Sales Agents Add Value to the Buying Process . Answer: Counseling,
Negotiating, and Managing the transaction
• Four P's of marketing real estate . Answer: product, promotion, price and place
• How can you know your product? . Answer: Inspect company listings
• Travel your geographic area
• Practice writing offers
• Do net sheet calculations on your own house
• AIDA . Answer: (The four psychological
steps of a sale: attention, interest, desire and action).
• states that rational buyers will pay no more for a
property than they would for an equally desirable,
comparable property. . Answer: The principle of substitution in real estate valuation
• Marketing to a specific age group is sometimes called . Answer: generational selling
• An acronym for the psychological steps of a sale is . Answer: AIDA
• A willingness to change and grow your marketing plan demonstrates to concept of
____________. . Answer: adaptation
• To be an effective problem solver, it is beneficial to understand .... . Answer: basic
human needs and the psychological
steps involved in a sale
• defined as expected benefits to be received as a result of ownership . Answer:
amenities
• Objectives should be . Answer: measurable and achievable as well as timely.
• Goals should be . Answer: attainable, flexible, measurable, and time frame
, • shot gun method . Answer: often the preferred choice for new agents until they realize
that they can't possibly take
on such a large-scale market
• 4 types of buyers . Answer: -first time buyers
-relocators
-upgraders
-investors
• communication is . Answer: transcribing and receiving/ talking and listening
• Marketing budget goals should be set for a minimum
of ___________, realistically more . Answer: 6 months
• _______ drive the market . Answer: consumers
• Agents should "listen" not only to what the client is
saying, but also to ___________________. . Answer: body language
• To be an effective problem solver, a real estate agent should understand the
__________ involved
in a sale. . Answer: psychological
• In which emotional phase is the buyer ready to buy? . Answer: Act
• Gathering data, analyzing it and drawing conclusions based on it describes . Answer:
marketing research
• Analyzing strengths, weaknesses, opportunities, and threats is referred to as a .
Answer: SWOT analysis
• A report prepared by an agent to help a seller realistically price their property is a .
Answer: CMA
• SWOT . Answer: strength, weakness, opportunities and threats - marketing research
analysis
• CMA . Answer: comparative market analysis
• Two kinds of market research . Answer: primary and secondary
• primary research is ________ focused . Answer: customer, examples email surveys,
mail surveys, closed transactions
(SAE) Champions Questions and Answers |
Complete Solutions | A+ Verified
• Matching human needs with goods or services to meet those needs is the process of .
Answer: marketing
• _____________________ is a key personality trait of a successful agent . Answer:
problem solving
• 3 Ways Sales Agents Add Value to the Buying Process . Answer: Counseling,
Negotiating, and Managing the transaction
• Four P's of marketing real estate . Answer: product, promotion, price and place
• How can you know your product? . Answer: Inspect company listings
• Travel your geographic area
• Practice writing offers
• Do net sheet calculations on your own house
• AIDA . Answer: (The four psychological
steps of a sale: attention, interest, desire and action).
• states that rational buyers will pay no more for a
property than they would for an equally desirable,
comparable property. . Answer: The principle of substitution in real estate valuation
• Marketing to a specific age group is sometimes called . Answer: generational selling
• An acronym for the psychological steps of a sale is . Answer: AIDA
• A willingness to change and grow your marketing plan demonstrates to concept of
____________. . Answer: adaptation
• To be an effective problem solver, it is beneficial to understand .... . Answer: basic
human needs and the psychological
steps involved in a sale
• defined as expected benefits to be received as a result of ownership . Answer:
amenities
• Objectives should be . Answer: measurable and achievable as well as timely.
• Goals should be . Answer: attainable, flexible, measurable, and time frame
, • shot gun method . Answer: often the preferred choice for new agents until they realize
that they can't possibly take
on such a large-scale market
• 4 types of buyers . Answer: -first time buyers
-relocators
-upgraders
-investors
• communication is . Answer: transcribing and receiving/ talking and listening
• Marketing budget goals should be set for a minimum
of ___________, realistically more . Answer: 6 months
• _______ drive the market . Answer: consumers
• Agents should "listen" not only to what the client is
saying, but also to ___________________. . Answer: body language
• To be an effective problem solver, a real estate agent should understand the
__________ involved
in a sale. . Answer: psychological
• In which emotional phase is the buyer ready to buy? . Answer: Act
• Gathering data, analyzing it and drawing conclusions based on it describes . Answer:
marketing research
• Analyzing strengths, weaknesses, opportunities, and threats is referred to as a .
Answer: SWOT analysis
• A report prepared by an agent to help a seller realistically price their property is a .
Answer: CMA
• SWOT . Answer: strength, weakness, opportunities and threats - marketing research
analysis
• CMA . Answer: comparative market analysis
• Two kinds of market research . Answer: primary and secondary
• primary research is ________ focused . Answer: customer, examples email surveys,
mail surveys, closed transactions
