TEST BANK MANAGEMENT INFORMATION SYSTEMS, 14E (LAUDON) ALL CHAPTERS COVERED GRADED A+ LATEST UPDATE

TESTBANKd




MANAGEMENTINFORMATIONSYSTEMS,14E (LAUDON)ALL
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CHAPTERS COVERED GRADED A+
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LATESTUPDATE.
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1

,Chapter1 Information Systems in GlobalBusiness Today
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1) Thesiximportant business objectivesofinformationtechnologyarenewproducts, services, and
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business models; customer and supplier intimacy; survival; competitive advantage; operational
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excellence; and
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A) improvedflexibility. d




B) improveddecision making. d d




C) improvedbusinesspractices. d d




D) improvedefficiency. d




E) improvedbusinessvalue. d d




Answer: B
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Page Ref: 13
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Difficulty: Easy
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AACSB: Informationtechnology d d




CASE: Concept
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LO: 1.1:Howare informationsystemstransforming business, and whyare theyso essential for running and
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managing a business today?
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2) VerizonCorporation'suse ofa Web-based digitaldashboardto provide managerswithprecise real-
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time information illustrates which business objective?
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A) improvedflexibility d




B) improveddecision making d d




C) competitiveadvantage d




D) survival
E) customerandsupplierintimacy d d d




Answer: B
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Page Ref: 15
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Difficulty: Difficult
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AACSB: Informationtechnology d d




CASE: Synthesis
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LO: 1.1:Howare informationsystemstransforming business, and whyare theyso essential for running and
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managing a business today?
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2

,3) Whichofthe following choices maylead to competitive advantage?
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1. newproducts, services, and business models;2.charging less for superior products;3. responding to
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customers in real time?
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A) 1 only d




B) 1 and 2
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C) 2 and 3
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D) 1 and 3 d d




E) 1,2,and3 d d d




Answer: D
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Page Ref: 15
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Difficulty: Difficult d




AACSB: Analyticalthinking
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CASE: Application
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LO: 1.1:Howare informationsystemstransforming business, and whyare theyso essential for running and
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managing a business today?
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4) Theuseofinformationsystems because ofnecessitydescribes the business objective of
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A) operationalexcellence. d




B) improved businesspractices. d d




C) competitiveadvantage. d




D) improvedflexibility. d




E) survival.
Answer: E
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PageRef:15
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Difficulty: Moderate d




AACSB: Informationtechnology d d




CASE: Concept
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LO: 1.1:Howare informationsystems transforming business, and whyare theyso essential for running and
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managing a business today?
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5) The MandarinOrientalhotel'suse ofcomputer systemsto keeptrackofguests'preferences is an
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example of
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A) improvedflexibility. d




B) improveddecision making. d d




C) improvedefficiency. d




D) customerand supplier intimacy. d d d




E) operational excellence. d




Answer: D
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Page Ref: 14 d d




Difficulty: Moderate
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AACSB: Informationtechnology d d




CASE: Application
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LO: 1.1:Howare informationsystemstransforming business, and whyare theyso essential for running and
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managing a business today?
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3

, 6) Themoveofretailbanking to useATMsafter Citibank unveiled its first ATMs illustratesthe use of
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information systems to achieve which business objective?
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A) improvedefficiency d




B) customerandsupplier intimacy d d d




C) survival
D) competitiveadvantage d




E) improveddecisionmaking d d




Answer: C
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Page Ref: 15
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Difficulty: Moderate
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AACSB: Informationtechnology d d




CASE: Application
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LO: 1.1:Howare informationsystemstransforming business, and whyare theyso essential for running and
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managing a business today?
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7) Whichofthefollowing objectives best describesthebusinessstrategybehind the technologies
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implemented by the San Francisco Giants, as discussed in the chapter case?
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A) customer and supplier intimacy d d d




B) survival
C) competitiveadvantage d




D) customersupport d




E) operationalexcellence d




Answer: C
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Page Ref: 3-4
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Difficulty: Moderate
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AACSB: Analyticalthinking CASE: d d d




dApplication
LO: 1.1:Howare informationsystemstransforming business, and whyare theyso essential for running and
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managing a business today?
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8) Anexample ofa business using informationsystems to create new products and services is
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A) Wal-Mart'sRetailLink system. d d




B) the MandarinOrientalhotel's customer-preference tracking system.
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C) Verizon's Web-based digitaldashboard. d d d




D) AppleInc.'s iPod. d d




E) theSanFrancisco Giantsplaytrackingsystem.
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Answer: D
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Page Ref: 14
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Difficulty: Difficult
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AACSB: Informationtechnology d d




CASE: Application
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LO: 1.1:Howare informationsystems transforming business, and whyare theyso essential for running and
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managing a business today?
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