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Elena wants to open a Chinese restaurant near a
university. She has the required capital to start her
restaurant. However, she is unable to find good chefs for
her restaurant. Which type of resource is Elena lacking?
A. natural
B. human
C. capital
D. entrepreneurship - Answer-B. human
What is brand awareness?
A. how much potential consumers like a particular brand
over another
B. how willing a consumer is to purchase a specific brand
C. how well a brand is recognized by potential customers
D. how well a brand is doing in comparison to its
competitors - Answer-C. how well a brand is recognized by
potential customers
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Which two of the following are benefits of consumer
programs?
They help prosecute companies that sell unsafe products
to consumers.
They are funded by taxpayers, not by consumers.
They help maintain industry standards by issuing
professional licenses.
They help consumers identify the best product reviews
from various sources. - Answer-They help prosecute
companies that sell unsafe products to consumers.
They help maintain industry standards by issuing
professional licenses.
A fast food chain that wants to inform consumers about its
latest dollar menu item will most likely use _____ to do so.
_____ may inform consumers about other people's
opinions on the newest dollar menu item. - Answer-A fast
food chain that wants to inform consumers about its latest
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dollar menu item will most likely use ---NEW
TECHNOLOGY AND MEDIA--- to do so.
---BLOGS--- may inform consumers about other people's
opinions on the newest dollar menu item.
Which organization collects consumer complaints, stops
unfair practices, and sues companies?
A. Better Business Bureau
B. Food and Drug Administration
C. Federal Trade Commission
D. Internal Revenue Service - Answer-C. Federal Trade
Commission
Ben is in charge of launching a new game for gaming
platforms, and he wants to use social media to spread the
word. Ben decides to go to a gamers' _____ website and
offers gamers a week to demo the game. He then uses
_____ on social media to get people involved in the _____
conversation. - Answer-Ben is in charge of launching a
new game for gaming platforms, and he wants to use
social media to spread the word. Ben decides to go to a
gamers' ---BLOGGING--- website and offers gamers a