FPC - Part B Marketing Exam | Questions with
100% Correct Answers | Verified | Latest Update
2026
Save
Terms in this set (143)
disposal stage sustainability
trash or recyclable
can be used in something new
Why do certain products exist? Because consumers are willing to pay for the
products, food production chains are able to
continue to exist
The consumer demands what products will be made so they are
the start of the production chain
each different
Market oriented take the consumer as the starting point for the
development of their strategies and design of
chain process
more modern since ww2
Production oriented chain puts the product first
how it was back in the olden days and still some
now bc customers too hard to understand
,Specialization hwo to satisfy a particular aspect of customers'
needs
gives rise to the need for suppliers andd
distributers as demands arise for specialized
items
specialized companies can make something
cheaper and better if they outsource and
distribute leading to a chain
Aggregate marketing system specialized service providers create chains
through complex relationships
there are specific players that are named and are
specific to that chain
Drawing A Food chain done differently per person but in general for
simplicities sake you use only things that are
relevant
every company has a supplier and customers
each step adds value to the product
Why do we need to know about the 1)understand how customers are satisfied
aggregate marketing system? 2) understand how value is added to a product
and how that is effected by competition
3) exemplifies how interconnected modern
markets are to each other
4) heart of economic growth: economies are
growing due to inreasing specialization.
specialization--> room for others to also find
specific customer groups--> new jobs -->
purchasing power used better
, Marketing concept finding the right products for your customers
(sometimes called buyer
business philosophies a company may have
aka
different approaches to the development,
production, and marketing of food products
based on Valuing means that the products and
services (called more generally offerings) of a
company (more generally a seller) are worth
something for the customer
Competitive advantage when a company that has a specialization that
serves its target customer better than its
competitors
leads to profits if customers can pay
What is relevant for companies aggredate marketing system isnt practical so
within the aggregate system? companies can create competitive advantage
when they analyse relecant things
Focal company,
unit of analysis aka business, relevance assessed
in terms of businesses contribute to the core
benefits of the product to satisfy customers and
lead to competitive advantage, upstream
downstream
Focal Company The over arching company that puts the product
onto the market
often also produces the product but not always
or they may outsource the production
100% Correct Answers | Verified | Latest Update
2026
Save
Terms in this set (143)
disposal stage sustainability
trash or recyclable
can be used in something new
Why do certain products exist? Because consumers are willing to pay for the
products, food production chains are able to
continue to exist
The consumer demands what products will be made so they are
the start of the production chain
each different
Market oriented take the consumer as the starting point for the
development of their strategies and design of
chain process
more modern since ww2
Production oriented chain puts the product first
how it was back in the olden days and still some
now bc customers too hard to understand
,Specialization hwo to satisfy a particular aspect of customers'
needs
gives rise to the need for suppliers andd
distributers as demands arise for specialized
items
specialized companies can make something
cheaper and better if they outsource and
distribute leading to a chain
Aggregate marketing system specialized service providers create chains
through complex relationships
there are specific players that are named and are
specific to that chain
Drawing A Food chain done differently per person but in general for
simplicities sake you use only things that are
relevant
every company has a supplier and customers
each step adds value to the product
Why do we need to know about the 1)understand how customers are satisfied
aggregate marketing system? 2) understand how value is added to a product
and how that is effected by competition
3) exemplifies how interconnected modern
markets are to each other
4) heart of economic growth: economies are
growing due to inreasing specialization.
specialization--> room for others to also find
specific customer groups--> new jobs -->
purchasing power used better
, Marketing concept finding the right products for your customers
(sometimes called buyer
business philosophies a company may have
aka
different approaches to the development,
production, and marketing of food products
based on Valuing means that the products and
services (called more generally offerings) of a
company (more generally a seller) are worth
something for the customer
Competitive advantage when a company that has a specialization that
serves its target customer better than its
competitors
leads to profits if customers can pay
What is relevant for companies aggredate marketing system isnt practical so
within the aggregate system? companies can create competitive advantage
when they analyse relecant things
Focal company,
unit of analysis aka business, relevance assessed
in terms of businesses contribute to the core
benefits of the product to satisfy customers and
lead to competitive advantage, upstream
downstream
Focal Company The over arching company that puts the product
onto the market
often also produces the product but not always
or they may outsource the production
