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Exam (elaborations) BBUS 110

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1. When opening the Excel version of Capstone®, you should do what to Macros? Enable 2 If there are two identical products, one that has 100% accessibility and one that has 0% accessibility, the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. X 3 3. How many products does every team start with? Five products X 4 4. What are three of the five Segments? a. Traditional, Low End, Performance X 5 5. A segment manager's task is to b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors.

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Institution
BBUS 110
Course
BBUS 110

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1

1. When opening the Excel version of Capstone®, you should do what to Macros?

Enable



2

If there are two identical products, one that has 100% accessibility and one that has 0%
accessibility,

the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are
identical.

X

3

3. How many products does every team start with?

Five products

X

4

4. What are three of the five Segments?

a. Traditional, Low End, Performance

X

5

5. A segment manager's task is to

b. verify the products entering and leaving a segment, the margin potential for those products,
capacity level and the distribution system as compared to competitors.

X

6

6. What is the difference between the market segments at the beginning of the round to the
final round?

b. The fine cuts overlap in the beginning and in year 8 only the rough cuts overlap.

, X

7

7. Successful managers will:

a. Create a strategy

b. Coordinate company activities

c. Analyze the market and its competing products

X

8

After you have uploaded your decisions to the website, can you change your official decisions as
many times as you want prior to the processing date and time of the round?

yes

X

9

9. Once you upload your official decisions during a round, how many times can you change
them before the end of the round?

e. As many times as you want

X

10

10. What trend can be explicitly observed in the industry in which your company is operating?

c. Products become smaller and smaller.

X

11

11. On perceptual map, the percentage of customers interested in a product positioned outside
of the rough cuts of that product is

0%

X

12

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Institution
BBUS 110
Course
BBUS 110

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