MKT 3401 MODULE 7 QUESTIONS AND ANSWERS
1. not only sell products
2. but create and maintain a strong and valued brand. - Answers - The promotional mix
offers companies several ways they can communicate with customers to: (2)
inform, persuade or remind
reaching and persuading - Answers - The goals of promotions are to
_________(3)___________. This can be done by choosing which type of promotion will
be most effective in ______________________________ consumers.
Advertising,
Public Relations,
Sales Promotions,
and Personal Selling. - Answers - The promotional mix consists of 4 parts:
advertising - Answers - The first type of promotion is ________________, which is
when a company pays to have their message delivered to a specific audience.
1. television,
2. radio,
3.newspapers,
4.magazines,
5.direct mail,
6.billboards,
7.or sponsorship - Answers - there are several forms of traditional advertising such as:
(7)
1.on-line advertisements,
2.banner ads,
3.email,
4.websites,
5.and blogs. - Answers - new forms of digital advertising are now used in: (5)
medium - Answers - Companies must decide which ______________ of advertisement
is most appropriate for delivering their specific message to their target market
coordinated strategy - Answers - it is sometimes important to have a
______________________ of maybe using two or more mediums.
For example, the promotional plan might be to rely heavily on TV and radio, or rely
heavily on TV and newspaper campaigns, or to use radio and internet advertising.
television - Answers - companies still find traditional __________________ ads
effective.
, television
5 , 30
reaching between 90-100 million viewers - Answers - If a television broadcast will reach
a large audience, advertisers might be willing to invest heavily in __________________.
That is why networks charge $___ million for a ____ -second ad for the Super Bowl.
Companies can justify the cost because they are
________________________________.
Game of Thrones, The Bachelorette, or Wheel of Fortune. - Answers - other shows that
have huge viewership such as: (3)
demographic - Answers - Depending on the _____________________ profile of the
viewing audience, a company might decide TV is a preferred way to reach potential
consumers.
deciding on the other types of advertising that might be used to market products. -
Answers - demographic profile analysis is also used when:
radio, newspapers, and billboards
dollars to sponsorships. - Answers - ____________(3)________________ can be
highly effective in communicating with a particularly local audience.
That is why many companies have shifted their advertising
_________________________
1. the company's product is on display in the arena
2. and will also be worn by the athlete who will be seen on TV wearing and accidentally
promoting the product. - Answers - sporting events draw large audiences and loyal fans
who can become highly desirable customers. The advantage can be that: (2)
TV
co-branded
every player during the 3-hour telecast of the game. - Answers - Nike is a sponsor of the
NFL.
Not only is their product seen in _______ advertisements and ______________ with the
NFL logo, but it is also worn by ____________________________________
persuasive
sounds, slogans, and mascots
memorable - Answers - If a product has been carefully managed and branded, it can
rely on retrieval cues to help deliver a _________________ message. Retrieval cues
are the _____________________________ that can help communicate a
_________________ message to consumers.
pink bunny
drum beating
1. not only sell products
2. but create and maintain a strong and valued brand. - Answers - The promotional mix
offers companies several ways they can communicate with customers to: (2)
inform, persuade or remind
reaching and persuading - Answers - The goals of promotions are to
_________(3)___________. This can be done by choosing which type of promotion will
be most effective in ______________________________ consumers.
Advertising,
Public Relations,
Sales Promotions,
and Personal Selling. - Answers - The promotional mix consists of 4 parts:
advertising - Answers - The first type of promotion is ________________, which is
when a company pays to have their message delivered to a specific audience.
1. television,
2. radio,
3.newspapers,
4.magazines,
5.direct mail,
6.billboards,
7.or sponsorship - Answers - there are several forms of traditional advertising such as:
(7)
1.on-line advertisements,
2.banner ads,
3.email,
4.websites,
5.and blogs. - Answers - new forms of digital advertising are now used in: (5)
medium - Answers - Companies must decide which ______________ of advertisement
is most appropriate for delivering their specific message to their target market
coordinated strategy - Answers - it is sometimes important to have a
______________________ of maybe using two or more mediums.
For example, the promotional plan might be to rely heavily on TV and radio, or rely
heavily on TV and newspaper campaigns, or to use radio and internet advertising.
television - Answers - companies still find traditional __________________ ads
effective.
, television
5 , 30
reaching between 90-100 million viewers - Answers - If a television broadcast will reach
a large audience, advertisers might be willing to invest heavily in __________________.
That is why networks charge $___ million for a ____ -second ad for the Super Bowl.
Companies can justify the cost because they are
________________________________.
Game of Thrones, The Bachelorette, or Wheel of Fortune. - Answers - other shows that
have huge viewership such as: (3)
demographic - Answers - Depending on the _____________________ profile of the
viewing audience, a company might decide TV is a preferred way to reach potential
consumers.
deciding on the other types of advertising that might be used to market products. -
Answers - demographic profile analysis is also used when:
radio, newspapers, and billboards
dollars to sponsorships. - Answers - ____________(3)________________ can be
highly effective in communicating with a particularly local audience.
That is why many companies have shifted their advertising
_________________________
1. the company's product is on display in the arena
2. and will also be worn by the athlete who will be seen on TV wearing and accidentally
promoting the product. - Answers - sporting events draw large audiences and loyal fans
who can become highly desirable customers. The advantage can be that: (2)
TV
co-branded
every player during the 3-hour telecast of the game. - Answers - Nike is a sponsor of the
NFL.
Not only is their product seen in _______ advertisements and ______________ with the
NFL logo, but it is also worn by ____________________________________
persuasive
sounds, slogans, and mascots
memorable - Answers - If a product has been carefully managed and branded, it can
rely on retrieval cues to help deliver a _________________ message. Retrieval cues
are the _____________________________ that can help communicate a
_________________ message to consumers.
pink bunny
drum beating
