· Whether they remember the message
· How many times they saw it
· What points they recall
· How they felt about the message
· Their past and present attitudes toward the product and company
Give this one a try later!
things involved in seeing the effects of a message on the target audience:
A set of independent organizations involved in the process of making a product or
service available to the consumer or business user
-Starts with the selection of channel members
-Shifts to managing the channel
In marketing, these are traditionally used to move goods from the manufacturer to the
consumer
,In the hospitality and travel industries, these are used to move the customer to the
product:
-Hotel, restaurant, cruise ship, or airplane
Give this one a try later!
marketing (distribution) channel
· Nonpublic - normally directed to a specific person
· Immediate and customized - prepared very quickly and tailored to appeal to specific
consumers
· Interactive - allows a dialogue between the marketing team and the consumer
Give this one a try later!
direct marketing is...
Involves dealing with legislators and government officials to promote or defeat
legislation and regulation
Give this one a try later!
lobbying
Seasonal discounts allow the hotel to keep demand steady during the year
Give this one a try later!
, discounts based on time of purchase
· Setting their promotion budget at a certain percentage of current or forecasted
sales, or they budget a percentage of the sales price
Give this one a try later!
percentage of sales method
inverse relationship (price increases, quantity demanded increases)
Give this one a try later!
most typical goods
-Short-term incentives to encourage the purchase or sale of a product or service
-An assortment of tools, coupons, cents-off deals, premiums, and others
· They attract consumer attention and provide information that may lead the consumer
to buy the product
-Advertising says "buy our product." Sales promotion says "buy it now."
-Companies use sales promotion tools to create a strong and quicker response
-Its effects are usually short lived and are not effective in building long run brand
preference
Give this one a try later!
sales promotino
· How many times they saw it
· What points they recall
· How they felt about the message
· Their past and present attitudes toward the product and company
Give this one a try later!
things involved in seeing the effects of a message on the target audience:
A set of independent organizations involved in the process of making a product or
service available to the consumer or business user
-Starts with the selection of channel members
-Shifts to managing the channel
In marketing, these are traditionally used to move goods from the manufacturer to the
consumer
,In the hospitality and travel industries, these are used to move the customer to the
product:
-Hotel, restaurant, cruise ship, or airplane
Give this one a try later!
marketing (distribution) channel
· Nonpublic - normally directed to a specific person
· Immediate and customized - prepared very quickly and tailored to appeal to specific
consumers
· Interactive - allows a dialogue between the marketing team and the consumer
Give this one a try later!
direct marketing is...
Involves dealing with legislators and government officials to promote or defeat
legislation and regulation
Give this one a try later!
lobbying
Seasonal discounts allow the hotel to keep demand steady during the year
Give this one a try later!
, discounts based on time of purchase
· Setting their promotion budget at a certain percentage of current or forecasted
sales, or they budget a percentage of the sales price
Give this one a try later!
percentage of sales method
inverse relationship (price increases, quantity demanded increases)
Give this one a try later!
most typical goods
-Short-term incentives to encourage the purchase or sale of a product or service
-An assortment of tools, coupons, cents-off deals, premiums, and others
· They attract consumer attention and provide information that may lead the consumer
to buy the product
-Advertising says "buy our product." Sales promotion says "buy it now."
-Companies use sales promotion tools to create a strong and quicker response
-Its effects are usually short lived and are not effective in building long run brand
preference
Give this one a try later!
sales promotino
