Product form competition (1)
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Companies that offer similar services to the same customers at a similar
price
Market definitions of a business are ___________ to product definitions.
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superior
,Most large companies consist of four organizational levels: corporate, division,
business unit, and:
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product
3 types of integrative growth:
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1. Backward integration - company acquires one of its suppliers or
distributors
2. Forward integration - company acquires wholesalers or travel agencies
3. Horizontal integration - company acquires one of its competitors
Which of the following is not part of the service profit chain?
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external service quality
3 factors for evaluating and selecting market segments
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1. Size & growth
2. Structural attractiveness
, 3. Company objectives and resources
____________ form(s) when capacity exceeds demand and guests are willing to wait.
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Queues
share of market
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the competitor's share of the target market
Developing a good ______________ policy minimizes the chance of walking a guest.
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overbooking
customer touch point
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any occasion on which a customer encounters the brand and product—
from actual experience to personal or mass communications to casual
Give this one a try later!
Companies that offer similar services to the same customers at a similar
price
Market definitions of a business are ___________ to product definitions.
Give this one a try later!
superior
,Most large companies consist of four organizational levels: corporate, division,
business unit, and:
Give this one a try later!
product
3 types of integrative growth:
Give this one a try later!
1. Backward integration - company acquires one of its suppliers or
distributors
2. Forward integration - company acquires wholesalers or travel agencies
3. Horizontal integration - company acquires one of its competitors
Which of the following is not part of the service profit chain?
Give this one a try later!
external service quality
3 factors for evaluating and selecting market segments
Give this one a try later!
1. Size & growth
2. Structural attractiveness
, 3. Company objectives and resources
____________ form(s) when capacity exceeds demand and guests are willing to wait.
Give this one a try later!
Queues
share of market
Give this one a try later!
the competitor's share of the target market
Developing a good ______________ policy minimizes the chance of walking a guest.
Give this one a try later!
overbooking
customer touch point
Give this one a try later!
any occasion on which a customer encounters the brand and product—
from actual experience to personal or mass communications to casual
