MNM2604 Assignment 1
QUIZ (COMPLETE
ANSWERS) Semester 1 2026 -
DUE 20 April 2026
[Pick the date]
,Exam (elaborations)
MNM2604 Assignment 1 QUIZ
(COMPLETE ANSWERS) Semester 1 2026 -
DUE 20 April 2026
Institution
University Of South Africa (Unisa)
Course
Business-to-Business Marketing (MNM2604)
1. Demand Type
Supreme Flour is experiencing increased demand because more customers are buying bread.
👉 What type of demand is this?
2. Product Classification (Cheese for Pizza)
A pizza store is buying cheese (a standard, high-cost ingredient) and wants a cheaper supplier.
👉 What type of product is cheese in this case?
3. Supplier Relationship Level
A supplier works closely with top executives to discuss future needs and strategy.
👉 What level of relationship is this?
4. Buyer’s Task
A buyer compares prices from different suppliers to reduce costs.
👉 What is this activity called?
,5. Procurement Role in Bakery
Procurement helps reduce costs, ensure supply, and support production.
👉 Which business function does this represent?
6. Research Method (Punou)
A company interviews a small number of clients to understand service problems.
👉 What research method is being used?
7. Customer Strategic Priorities
A company aligns its products with customer priorities.
👉 Which option is NOT a strategic priority?
8. International Trade
A company buys raw materials from one country and sells finished goods to others.
👉 What concept does this represent?
9. Electric Vehicles Example
A company introduces electric cars and charging stations.
👉 What factor does this represent?
10. Buttons Used in Clothing
Buttons are used to make clothes.
👉 What type of product are they?
, 11. Competitor Analysis Motivation
A business conducts competitor analysis.
👉 Which option is NOT a valid reason for doing this?
12. Buying Role
A buyer recommends which suppliers to use.
👉 What role is this?
13. Health Food Research
A company interviews consumers about healthy food preferences.
👉 What type of research is this?
14. Buying Process Stage
A buyer selects suppliers and checks if they meet quality standards.
👉 Which stage is this?
15. Future-Focused Research
A pharmacy studies future market trends.
👉 What type of research is this?
16. Customer Buying Motivations
QUIZ (COMPLETE
ANSWERS) Semester 1 2026 -
DUE 20 April 2026
[Pick the date]
,Exam (elaborations)
MNM2604 Assignment 1 QUIZ
(COMPLETE ANSWERS) Semester 1 2026 -
DUE 20 April 2026
Institution
University Of South Africa (Unisa)
Course
Business-to-Business Marketing (MNM2604)
1. Demand Type
Supreme Flour is experiencing increased demand because more customers are buying bread.
👉 What type of demand is this?
2. Product Classification (Cheese for Pizza)
A pizza store is buying cheese (a standard, high-cost ingredient) and wants a cheaper supplier.
👉 What type of product is cheese in this case?
3. Supplier Relationship Level
A supplier works closely with top executives to discuss future needs and strategy.
👉 What level of relationship is this?
4. Buyer’s Task
A buyer compares prices from different suppliers to reduce costs.
👉 What is this activity called?
,5. Procurement Role in Bakery
Procurement helps reduce costs, ensure supply, and support production.
👉 Which business function does this represent?
6. Research Method (Punou)
A company interviews a small number of clients to understand service problems.
👉 What research method is being used?
7. Customer Strategic Priorities
A company aligns its products with customer priorities.
👉 Which option is NOT a strategic priority?
8. International Trade
A company buys raw materials from one country and sells finished goods to others.
👉 What concept does this represent?
9. Electric Vehicles Example
A company introduces electric cars and charging stations.
👉 What factor does this represent?
10. Buttons Used in Clothing
Buttons are used to make clothes.
👉 What type of product are they?
, 11. Competitor Analysis Motivation
A business conducts competitor analysis.
👉 Which option is NOT a valid reason for doing this?
12. Buying Role
A buyer recommends which suppliers to use.
👉 What role is this?
13. Health Food Research
A company interviews consumers about healthy food preferences.
👉 What type of research is this?
14. Buying Process Stage
A buyer selects suppliers and checks if they meet quality standards.
👉 Which stage is this?
15. Future-Focused Research
A pharmacy studies future market trends.
👉 What type of research is this?
16. Customer Buying Motivations
