update
The World Health Organiza on and UNICEF have set out three strategies needed for
increasing breas eeding ini a on and dura on in every country. What are the 3 strategies?
Breas eeding Promo on
Breas eeding Protec on
Breas eeding Support
Focuses on advantages of breas eeding on a personal (personal connec on), community,
country (amount spent on healthcare), or global level (waste from formula & formula
products)
Focuses on the good "advantages" of breas eeding
Breas eeding Promo on
Focuses on government, manufacturer, and social responsibility to assure breast feeding's
ability to compete with commercial interests.
Includes addressing improper marke ng prac ces
Addressing breas eeding in public, at work, jury duty, family law, mothers in prison, etc..
Breas eeding Protec on
Focuses on the interac on of "helpers" with family as well as program development and
implementa on
Breas eeding Support
Women how do not breas eed are at a greater risk for what diseases?
Myocardial infarc on
Metabolic syndrome
Coronary artery disease
Stroke
DMII
HTN
Hyperlipidemia
Cardiovascular disease
Breast, endometrial, and ovarian cancer
Reason #1 why women do not exclusively breas eed
, Unrealis c expecta ons from society about motherhood. Along with lack of prepara on for
what the newborn period would be like.
Reason #2 why women do not exclusively breas eed
Lack of mely interven ons. Mother's problems at 3-7 days posed the greatest risk for
stopping which is when they are home from the hospital and alone with no support. The
fastest drop-off is in the first 10 days following discharge from the hospital
The Interna onal Code of Marke ng of Breast milk Subs tu ons
An interna onal health policy framework to regulate the marke ng of breast milk
subs tutes in order to protect breas eeding. It was wri@en in response to the marke ng
ac vi es of the infant feeding industry which were promo ng formula feeding over
breas eeding, which in turn was leading to a drama c increase in maternal and infant
morbidity and mortality.
What does "The Code" do?
Regulates the marke ng of breast milk subs tutes which includes infant formulas and any
other food or drink, together with feeding bo@les, and teats, intended for babies and young
children. Sets standards for the labeling and quality of products and for how the law should
be implemented and monitored within countries. Aims to make sure that parental choices
on feeding are based on full, impar al informa on, rather than misleading, inaccurate or
biased marke ng claims.
The Global Strategy for Infant & Young Child Feeding
Is intended as a guide for ac on; it iden fies interven ons with a proven posi ve impact, it
emphasizes providing mothers and families the support they need to carry out their crucial
roles, and it explicitly defines the obliga ons and responsibili es in this regard of
governments, interna onal organiza ons, and other concerned par es.
What contributes to low rates of exclusive breas eeding globally?
Caregiver and societal beliefs favoring mixed feedings (believing that breast milk is not
enough or that babies ac ons/issues are related to the breast milk/breas eeding)
Hospital and healthcare prac ces and policies that are not suppor ve of breas eeding
Lack of adequate skilled support
Aggressive promo on of infant formula and other breast milk subs tutes rather than
promo ng support for breas eeding
Inadequate maternity and paternity leave legisla on and other workplace policies
Lack of knowledge about the dangers of not exclusively breas eeding and of proper
breas eeding techniques
How to support exclusive breas eeding