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Exam (elaborations)

Test Bank: Principles of Marketing (12th Edition) – Philip Kotler & Gary Armstrong

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This comprehensive test bank for the 12th Edition of Principles of Marketing provides a robust framework for understanding the process of building and managing profitable customer relationships. The material focuses on the twofold goal of marketing: attracting new customers by promising superior value and keeping current customers by delivering satisfaction. Key topics include the definition of marketing as a social and managerial process, the importance of being customer-focused, and the strategic management of customer equity. Featuring a range of easy to moderate questions mapped to specific learning objectives, this resource is an essential tool for students mastering the fundamentals of value creation and the core pillars of modern marketing strategy.

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Institution
Superior Customer Value
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Superior Customer Value

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Dr. Philip T. Kotler, Gary Armstrong Principles of Marketing
  • februari 2007
  • 9780132390026
  • 12

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Institution
Superior Customer Value
Course
Superior Customer Value

Document information

Uploaded on
April 6, 2026
Number of pages
359
Written in
2025/2026
Type
Exam (elaborations)
Contains
Questions & answers

Subjects

  • superior customer value
  • principles of marketing 12th edition
  • kotler armstrong test bank
  • managing customer relationships
  • customer driven marketing strategy
  • value creation and capture
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