MARK 3000 Test 3 | Questions with 100% Correct
Answers | Verified | Latest Update 2026
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Terms in this set (201)
core customer value basic problem solving benefits that the customer is
seeking
actual and associated product - brand name
components -packaging
-features/ design
-quality level
associated =augmented (product warranties,
financing, everything that goes into it)
specialty products -items consumers have a strong preference for
-wedding dress, one time purchase going all out
-do not spend a ton of time comparing against
other products
-think ford family only buying ford
shopping products -fair amount of time comparing
-furniture, apparel, appliances are compared
based on price and style of other products
-cant find them everywhere (not cvs and
Walgreens)
, convenience products -consumer doesn't expend effort to evaluate
-low price little differentiation (milk/sugar)
-bought most frequently out of this group
unsought product -changes based on mindset of consumer
(engagement ring for me right now, life insurance
policies)
-not normally needing to buy
product mix complete set of all products/services offered by
firm
product lines groups of associated items consumers buy
together
product line depth the number of products within a product line (how
deep is this one group pf associated items)
product mix breadth represents a count of the number of product lines
offered by the firm
issue with product breadth too expensive to maintain and house all of these
different things
issue with product depth may cannibalize
how to add breadth come out with new product lines, a whole new line
of yogurt
how to add depth hagaan daz adding more flavors of icecream
(under general mills company)
Answers | Verified | Latest Update 2026
Save
Terms in this set (201)
core customer value basic problem solving benefits that the customer is
seeking
actual and associated product - brand name
components -packaging
-features/ design
-quality level
associated =augmented (product warranties,
financing, everything that goes into it)
specialty products -items consumers have a strong preference for
-wedding dress, one time purchase going all out
-do not spend a ton of time comparing against
other products
-think ford family only buying ford
shopping products -fair amount of time comparing
-furniture, apparel, appliances are compared
based on price and style of other products
-cant find them everywhere (not cvs and
Walgreens)
, convenience products -consumer doesn't expend effort to evaluate
-low price little differentiation (milk/sugar)
-bought most frequently out of this group
unsought product -changes based on mindset of consumer
(engagement ring for me right now, life insurance
policies)
-not normally needing to buy
product mix complete set of all products/services offered by
firm
product lines groups of associated items consumers buy
together
product line depth the number of products within a product line (how
deep is this one group pf associated items)
product mix breadth represents a count of the number of product lines
offered by the firm
issue with product breadth too expensive to maintain and house all of these
different things
issue with product depth may cannibalize
how to add breadth come out with new product lines, a whole new line
of yogurt
how to add depth hagaan daz adding more flavors of icecream
(under general mills company)
