MARK 3000 TEST 2 UNIT 10: Marketing Research
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Terms in this set (50)
Marketing Research a set of techniques and principles for systematically
collecting, recording, analyzing, and interpreting
data than can aid decision makers who are involved
in marketing goods, services, or ideas. by
collecting data from customers, firms can better
deliver products and services designed to meet
their needs
Data raw numbers or other factual information that, on
their, own have limited value to marketers. if you
take data and tell a story, you are immediately
hirable
Five Steps in Marketing Research - Step 1: defining objectives and research methods
Process - Step 2: designing the research
- Step 3: collecting the data
- Step 4: Analyzing the data and developing
- Step 5: Developing and Implementing an Action
, Step 1: Defining Objectives and to determine whether to conduct research, two
Research Needs questions must be addressed:
- what information is needed to answer soecific
research?
- how should that information be obtained?
Step 2: Designing the Research determine the type of research needed to obtain
data needed, objectives of the project drive the
type of data needed
Step 3: Collecting the Data after answering why and how, researchers must
determine where they can find the data
Sceondary Data collected prior to the start of the research project.
inexpensive, timely, and more prominently used but
it may not be specific enough to meet the
marketer's research needs and objectives
Primary Data collected to address specific research needs. may
be expensive and time consuming to collect
Syndicated Secondary Data: Scanner data from scanner readings of UPC labels at
Data checkout so one knows exactly who scanned a QR
code. it also is provoded and sold to leading
research firms by companies like IRI and Neilson
IRI and Neilson publically sourced data that companies can have
access to with a subscription, this information helps
firms address what is happeing in the workplace
Syndicated Secondary Data: Panel information collected from a group of consumers,
Data organized into panels overtime. data from panels
often includes records of purchases and responses
to survey questions.
Exam | Questions with 100% Correct Answers |
Verified | Latest Update 2026
Save
Terms in this set (50)
Marketing Research a set of techniques and principles for systematically
collecting, recording, analyzing, and interpreting
data than can aid decision makers who are involved
in marketing goods, services, or ideas. by
collecting data from customers, firms can better
deliver products and services designed to meet
their needs
Data raw numbers or other factual information that, on
their, own have limited value to marketers. if you
take data and tell a story, you are immediately
hirable
Five Steps in Marketing Research - Step 1: defining objectives and research methods
Process - Step 2: designing the research
- Step 3: collecting the data
- Step 4: Analyzing the data and developing
- Step 5: Developing and Implementing an Action
, Step 1: Defining Objectives and to determine whether to conduct research, two
Research Needs questions must be addressed:
- what information is needed to answer soecific
research?
- how should that information be obtained?
Step 2: Designing the Research determine the type of research needed to obtain
data needed, objectives of the project drive the
type of data needed
Step 3: Collecting the Data after answering why and how, researchers must
determine where they can find the data
Sceondary Data collected prior to the start of the research project.
inexpensive, timely, and more prominently used but
it may not be specific enough to meet the
marketer's research needs and objectives
Primary Data collected to address specific research needs. may
be expensive and time consuming to collect
Syndicated Secondary Data: Scanner data from scanner readings of UPC labels at
Data checkout so one knows exactly who scanned a QR
code. it also is provoded and sold to leading
research firms by companies like IRI and Neilson
IRI and Neilson publically sourced data that companies can have
access to with a subscription, this information helps
firms address what is happeing in the workplace
Syndicated Secondary Data: Panel information collected from a group of consumers,
Data organized into panels overtime. data from panels
often includes records of purchases and responses
to survey questions.
