CMN 102 EXAM 2 QUESTIONS WITH VERIFIED SOLUTIONS LATEST UPDATE 2026
Coercion - Answers You can't say how you feel because someone is making you act how they want.
Ex. You cannot say "no" to your boss because they are your boss.
Manipulation - Answers Tricking someone into doing something and making them think it will benefit
them; in reality it benefits the coercier.
Three persuasion effects - Answers Reinforcing
Shaping
Changing
Persuasion schoalrs - Answers socrates
plato
aristotle
Corax - Answers First sophist, known for teaching probability (ekos) in reasoning
Gorgias - Answers Asked rehiorical questions
Protagoras - Answers Switch-side debater
Logos - Answers Logic
Ethos - Answers Credibility
Pathos - Answers Appeal to emotion
Four dementions of credibility - Answers Competence
Trustworthiness
Goodwill
Social attractivness
Concordant - Answers to share the same race as someone
Dual Process Model - Answers more than one way to process a message
Elaboration Likelihood Model - Answers Is a dual process model
Elabiration - Answers How much time you spend thinking about a message
Central processing - Answers high elaboration/ want cognition
Peripheral processing - Answers low elaboration/ don't want cognition
Cognition - Answers to want a challange for you brain
Balace Theory - Answers P: person
O: Another person
X: Issue
What happens when you are unbalanced? - Answers denial, blostering, diffarentation, Trancedence
5 areas of implemenation (behaviors) - Answers 1. Health-related behaviors
2. Injury-prevention behaviors
3. Enviormental behaviors
4. Community involvment
5. Finacial behaviors
4Ps of Socail Marketing - Answers product
price
place
promotion
Prodcut - Answers behavior that is being promoted
Price - Answers The cost of doing something. not just about money
Place - Answers Where the behavior is performed
Prmotion - Answers Methods to use to communicate (Message, messanger, channel)
Formative research - Answers before
Process resarch - Answers during
Summative resaech - Answers after the campaign is over
Why do campaigns fail - Answers Unrealistc expectations, poor communcation techniques,
Atheoretcial, Inadaqute exposure
Cultivation - Answers happens over time and it takes time to see the growth. Ex. tree and ice berg
Desentization - Answers lack of emotions because you are used to something. ex. shootings
Priming - Answers the activation, often unconsciously, of certain associations, thus predisposing one's
perception, memory, or response
Framing - Answers On specific parts of a story and elaborating on them the most to draw more
attention
Coercion - Answers You can't say how you feel because someone is making you act how they want.
Ex. You cannot say "no" to your boss because they are your boss.
Manipulation - Answers Tricking someone into doing something and making them think it will benefit
them; in reality it benefits the coercier.
Three persuasion effects - Answers Reinforcing
Shaping
Changing
Persuasion schoalrs - Answers socrates
plato
aristotle
Corax - Answers First sophist, known for teaching probability (ekos) in reasoning
Gorgias - Answers Asked rehiorical questions
Protagoras - Answers Switch-side debater
Logos - Answers Logic
Ethos - Answers Credibility
Pathos - Answers Appeal to emotion
Four dementions of credibility - Answers Competence
Trustworthiness
Goodwill
Social attractivness
Concordant - Answers to share the same race as someone
Dual Process Model - Answers more than one way to process a message
Elaboration Likelihood Model - Answers Is a dual process model
Elabiration - Answers How much time you spend thinking about a message
Central processing - Answers high elaboration/ want cognition
Peripheral processing - Answers low elaboration/ don't want cognition
Cognition - Answers to want a challange for you brain
Balace Theory - Answers P: person
O: Another person
X: Issue
What happens when you are unbalanced? - Answers denial, blostering, diffarentation, Trancedence
5 areas of implemenation (behaviors) - Answers 1. Health-related behaviors
2. Injury-prevention behaviors
3. Enviormental behaviors
4. Community involvment
5. Finacial behaviors
4Ps of Socail Marketing - Answers product
price
place
promotion
Prodcut - Answers behavior that is being promoted
Price - Answers The cost of doing something. not just about money
Place - Answers Where the behavior is performed
Prmotion - Answers Methods to use to communicate (Message, messanger, channel)
Formative research - Answers before
Process resarch - Answers during
Summative resaech - Answers after the campaign is over
Why do campaigns fail - Answers Unrealistc expectations, poor communcation techniques,
Atheoretcial, Inadaqute exposure
Cultivation - Answers happens over time and it takes time to see the growth. Ex. tree and ice berg
Desentization - Answers lack of emotions because you are used to something. ex. shootings
Priming - Answers the activation, often unconsciously, of certain associations, thus predisposing one's
perception, memory, or response
Framing - Answers On specific parts of a story and elaborating on them the most to draw more
attention
