ARE 136 FINAL EXAM QUESTIONS WITH DETAILED
VERIFIED ANSWERS (100% CORRECT ANSWERS) /A+
GRADE ASSURED
Scenario 1 (question 1-3): National clothing retailer Old Navy is known
for its creative ad campaigns. These efforts go back a number of years.
For instance, in 2010, the company decided to tap into Hollywood
talent to help promote its brand. Actors Jaime Presley, Bailey Chase,
and Judy Greer were signed to support the company's Scream for
Savings initiative, a campaign designed to reach consumers with
comedic messages. Old Navy spent over $100 million in measured
media through the first two-thirds of 2010, and annual ad spending has
topped $175 million in recent years
Old Navy intends to air its comedic advertisements of popular products
primarily on its website and various social media outlets. The company
believes that because consumers spend so many hours using these
forms of media, their ads will be seen frequently by consumers.
Through this strategy, Old Navy is using:
a) product placement
.b) repetition.
c) i - CORRECT ANSWER ✔✔ - b) repetition
When entering an Old Navy store, customers immediately see a display
that is designed to spark memories of the company's newest
advertisements. The display features life-sized cutouts of the actors
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, starring in the commercials as well as a sign that contains a popular line
from the ad. The display is an example of:
a) transformational advertising.
b) top-of-mind advertising.
c) a unique selling proposition.
d) point-of-purchase advertising. - CORRECT ANSWER ✔✔ - d) point-of-
purchase advertising
Old Navy's newest advertisements, which feature comedic messages,
are examples of:
a) light-fantasy ads.
b) slice-of-life ads
c) transformational ads.
d) humor ads. - CORRECT ANSWER ✔✔ - d) humor ads
Scenario 2 (question 4-8): Stacey is making her weekly trip to the
grocery store. She takes with her a National brand coffee coupon worth
50 cents. While shopping she was asked if she would like to try a slice of
pizza from a sales person. After tasting it, the sales personal directs her
to where the brand is available. When Stacey arrives at her favorite
brand of toothpaste, she is delighted to find that she would receive a
toothbrush alongwith the toothpaste attached to the box for no charge.
She then runs into a cardboard cutout of an actor from a medical
drama that she watches on TV, with a box full of pain relievers built into
it. At her last stop, the cereal aisle, she notices that a brand offers a
chance to buy a T-shirt with a picture of the brand's cartoon character.
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VERIFIED ANSWERS (100% CORRECT ANSWERS) /A+
GRADE ASSURED
Scenario 1 (question 1-3): National clothing retailer Old Navy is known
for its creative ad campaigns. These efforts go back a number of years.
For instance, in 2010, the company decided to tap into Hollywood
talent to help promote its brand. Actors Jaime Presley, Bailey Chase,
and Judy Greer were signed to support the company's Scream for
Savings initiative, a campaign designed to reach consumers with
comedic messages. Old Navy spent over $100 million in measured
media through the first two-thirds of 2010, and annual ad spending has
topped $175 million in recent years
Old Navy intends to air its comedic advertisements of popular products
primarily on its website and various social media outlets. The company
believes that because consumers spend so many hours using these
forms of media, their ads will be seen frequently by consumers.
Through this strategy, Old Navy is using:
a) product placement
.b) repetition.
c) i - CORRECT ANSWER ✔✔ - b) repetition
When entering an Old Navy store, customers immediately see a display
that is designed to spark memories of the company's newest
advertisements. The display features life-sized cutouts of the actors
1|Page
, starring in the commercials as well as a sign that contains a popular line
from the ad. The display is an example of:
a) transformational advertising.
b) top-of-mind advertising.
c) a unique selling proposition.
d) point-of-purchase advertising. - CORRECT ANSWER ✔✔ - d) point-of-
purchase advertising
Old Navy's newest advertisements, which feature comedic messages,
are examples of:
a) light-fantasy ads.
b) slice-of-life ads
c) transformational ads.
d) humor ads. - CORRECT ANSWER ✔✔ - d) humor ads
Scenario 2 (question 4-8): Stacey is making her weekly trip to the
grocery store. She takes with her a National brand coffee coupon worth
50 cents. While shopping she was asked if she would like to try a slice of
pizza from a sales person. After tasting it, the sales personal directs her
to where the brand is available. When Stacey arrives at her favorite
brand of toothpaste, she is delighted to find that she would receive a
toothbrush alongwith the toothpaste attached to the box for no charge.
She then runs into a cardboard cutout of an actor from a medical
drama that she watches on TV, with a box full of pain relievers built into
it. At her last stop, the cereal aisle, she notices that a brand offers a
chance to buy a T-shirt with a picture of the brand's cartoon character.
2|Page
