TAMU ISTM 210 Exam 1 (Prof. Phinney) Questions With 100- Verified Answers.docx

COMM 323 TAMU EXAM 1 QUESTIONS AND
ANSWERS
How the media views and talks about PR -
correct answer ✅Negative


PR is hype and style over substance
PR is dishonest and ethically challenged
PR is SPIN


PR Definition -
correct answer ✅the purposeful use of communication to achieve
an organization's objective


PR Traditional Definition -
correct answer ✅PR is a strategic comm process that builds
mutually beneficial relationship between organizations and their
publics


PR literacy -
correct answer ✅the ability to identify, analyze, and evaluate PR
messages, can help us wrestle with these larger issues

,COMM 323 TAMU EXAM 1 QUESTIONS AND
ANSWERS
5 questions for PR literacy -
correct answer ✅WHO is creating the PR action/messages?
WHY did they create the PR action/message?
WHO will gain or lose from PR action/message?
WHO is the intended audience for the PR action/message?
WHOSE voices are heard and/or absent from the PR
actions/message?


Ethics vs. Law -
correct answer ✅Law is not an appropriate guide for determining
parameter of ethical behavior


Law just says what is LEGAL


Four sources of ethics -
correct answer ✅- Personal level
- Organizational Level
- Professional associations
- Societal Level

, COMM 323 TAMU EXAM 1 QUESTIONS AND
ANSWERS
Front Groups -
correct answer ✅organizations with fancy names the true
Hide identity of the sponsor


Hide's the source's biases


Example: "Non-smokers Protection Committee"


Front individuals -
correct answer ✅Hide biases of sources


Create fake, online identities


The five pillars -
correct answer ✅1. Veracity (tell the truth)
2. Non-maleficence (do no harm, including demonstrating respect
for others)
3. Beneficence (do good)
4. Confidentiality (respect privacy)
5. Fairness (be fair and socially responsible)