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Case on resolving a brand awareness issue for an influencer brand

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13
Grade
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Uploaded on
25-04-2021
Written in
2020/2021

The case is fully developed research on the problem of Fabletics (an influencer athleisure clothing brand) and its expansion in the European market, specifically targeting males.

Institution
Hogeschool Arnhem En Nijmegen (HAN)
Course
Research









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Institution
Hogeschool Arnhem En Nijmegen (HAN)
Study
Communicatie
Course
Research
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Document information

Uploaded on
April 25, 2021
Number of pages
13
Written in
2020/2021
Type
Case
Professor(s)
Nikos misirlis
Grade
A+

Subjects

  • research
  • problem orientation
  • problem definition
  • research objective
  • theoretical framework
  • european market
  • brand awareness
  • influencer marketing
  • word of mouth marketing
  • buzz marketing
  • research questions

Content preview

Research in
Communication
FABLETICS MEN


0

, Table of contents




1. Introduction ………………………………………………………………….p.2



2. Problem Orientation.……………………………………………………..…p.4


3. Problem Definition…………………………………………………………….p.4


4. Research Objective.…………………………………………………………..p.5


5. Theoretical Framework………………………………………………………p.5


5.1.European Market………………………………………………………………….…p.6

5.2. Word-of-mouth and Buzz Marketing ………………………………..……pp.6-7

5.3.Influencer Marketing……………………………………………………….............p.7


6.Research Questions …………………………………………………………p.8



7.Bibliography ………………………………………………………………pp.9-10



8.Source papers/ justification of use …………………………………pp.11-12




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