MCOM 320 – Final Exam – Brigham Young University –
Questions and Solutions – 2025/2026
Cialdini’s 6 ways to persuade - ANS✔✔ authority, commitment, reciprocity, social proof, liking,
scarcity
3 ways to find a mentor - ANS✔✔ ask questions, show up, follow up
positive ways to use silence while presenting - ANS✔✔ for attention, emphasis, time
# sentences/paragraph in business communication - ANS✔✔ 3-5
ethos, pathos, logos? - ANS✔✔ e-credibility, p-emotional value, l-logical appeal
PASS - ANS✔✔ purpose, audience, strategy, structure
Best time of day to? - ANS✔✔ Schedule meeting: Tuesday at 3
Send an email for a quick response: 6-7 am
Make a tough decision: after lunch
Brainstorm new ideas: when tired
How long for a business meeting? - ANS✔✔ a little short for the task
What do employees do during presentations? - ANS✔✔ send emails, sleep, text, check social
media, surf the web
, ZOOM - ANS✔✔ 10ft-layout and design
5 ft- attention and agenda (headings)
2ft-argument and action
1ft-grammar, spelling, and punctuation
How many times daily should you check email - ANS✔✔ 3
Methods of outlining - ANS✔✔ Top-Down: main topics are known
Bottom-Up: lots of info, no direction. Brainstorm, cluster, sequence
Mind Mapping: visually explore multiple aspects
Questions to ask about audience before writing - ANS✔✔ What do they need to know, feel, do
4A's of writing - ANS✔✔ Attention, agenda, argument, action
Essence of writing well - ANS✔✔ rewriting and revision
% americans who say they would do anything rather than present - ANS✔✔ 20
Which is better, tell or show - ANS✔✔ show
How many points in typography are in an inch? - ANS✔✔ 72
Amount of time employees spend searching for info per day? - ANS✔✔ 1.8 hours
How much better is organized info understood? - ANS✔✔ 40%
Questions and Solutions – 2025/2026
Cialdini’s 6 ways to persuade - ANS✔✔ authority, commitment, reciprocity, social proof, liking,
scarcity
3 ways to find a mentor - ANS✔✔ ask questions, show up, follow up
positive ways to use silence while presenting - ANS✔✔ for attention, emphasis, time
# sentences/paragraph in business communication - ANS✔✔ 3-5
ethos, pathos, logos? - ANS✔✔ e-credibility, p-emotional value, l-logical appeal
PASS - ANS✔✔ purpose, audience, strategy, structure
Best time of day to? - ANS✔✔ Schedule meeting: Tuesday at 3
Send an email for a quick response: 6-7 am
Make a tough decision: after lunch
Brainstorm new ideas: when tired
How long for a business meeting? - ANS✔✔ a little short for the task
What do employees do during presentations? - ANS✔✔ send emails, sleep, text, check social
media, surf the web
, ZOOM - ANS✔✔ 10ft-layout and design
5 ft- attention and agenda (headings)
2ft-argument and action
1ft-grammar, spelling, and punctuation
How many times daily should you check email - ANS✔✔ 3
Methods of outlining - ANS✔✔ Top-Down: main topics are known
Bottom-Up: lots of info, no direction. Brainstorm, cluster, sequence
Mind Mapping: visually explore multiple aspects
Questions to ask about audience before writing - ANS✔✔ What do they need to know, feel, do
4A's of writing - ANS✔✔ Attention, agenda, argument, action
Essence of writing well - ANS✔✔ rewriting and revision
% americans who say they would do anything rather than present - ANS✔✔ 20
Which is better, tell or show - ANS✔✔ show
How many points in typography are in an inch? - ANS✔✔ 72
Amount of time employees spend searching for info per day? - ANS✔✔ 1.8 hours
How much better is organized info understood? - ANS✔✔ 40%
