MKTG 3340 EXAM 2 CLYDE RUPERT SMU VERIFIED
ACCURATE STUDY GUIDE
Psychographic Segmentation - Answers - dividing the market using groups' values,
attitudes, and interests
Behavioral Segmentation - Answers - dividing a market into segments based on
consumer knowledge, attitudes, uses of a product, or responses to a product
80/20 Rule - Answers - a concept that suggests 80 percent of a firm's sales are
obtained from 20 percent of its customers
Differentiation Repositioning - Answers - seeking a less-competitive, smaller market
niche in which to locate a brand
Installations - Answers - support products such as buildings and fixed equipment
Industrial Services - Answers - support products such as maintenance, repair, and legal
services
Dynamically Continuous Innovation - Answers - disrupts consumer's normal routine but
does not require totally new learning
Lowest Level of Risk - Answers - In product development, the lowest level of risk action
item is a product line extension because they build off an existing product line
Primary Demand - Answers - demand for a product category rather than for a specific
brand
Usage Barrier - Answers - product not compatible with existing habits
Psychological Barrier - Answers - cultural differences or image
Repositioning - Answers - changing consumers' perceptions of a brand in relation to
competing brands
Logo - Answers - a symbol or design that is part of a brand name
Product Line Extension - Answers - adding additional products to an existing product
line in order to compete more broadly in the industry
Multibranding - Answers - a branding strategy that involves giving each product a
distinct name when each brand is intended for a different market segment (ex. Proctor
and Gamble -> Tide, Cheer, Ivory Snow, Bold)
ACCURATE STUDY GUIDE
Psychographic Segmentation - Answers - dividing the market using groups' values,
attitudes, and interests
Behavioral Segmentation - Answers - dividing a market into segments based on
consumer knowledge, attitudes, uses of a product, or responses to a product
80/20 Rule - Answers - a concept that suggests 80 percent of a firm's sales are
obtained from 20 percent of its customers
Differentiation Repositioning - Answers - seeking a less-competitive, smaller market
niche in which to locate a brand
Installations - Answers - support products such as buildings and fixed equipment
Industrial Services - Answers - support products such as maintenance, repair, and legal
services
Dynamically Continuous Innovation - Answers - disrupts consumer's normal routine but
does not require totally new learning
Lowest Level of Risk - Answers - In product development, the lowest level of risk action
item is a product line extension because they build off an existing product line
Primary Demand - Answers - demand for a product category rather than for a specific
brand
Usage Barrier - Answers - product not compatible with existing habits
Psychological Barrier - Answers - cultural differences or image
Repositioning - Answers - changing consumers' perceptions of a brand in relation to
competing brands
Logo - Answers - a symbol or design that is part of a brand name
Product Line Extension - Answers - adding additional products to an existing product
line in order to compete more broadly in the industry
Multibranding - Answers - a branding strategy that involves giving each product a
distinct name when each brand is intended for a different market segment (ex. Proctor
and Gamble -> Tide, Cheer, Ivory Snow, Bold)
