DMI PRO AMA EXAM LATEST
Your client is an established eCommerce retail brand. Your media
strategy is to spend 60% of your budget on driving sales and 5% on re-
engaging existing customers from your database.
What channels would you recommend to achieve this objective? -
ANSWERS-1) Paid search
2) Email
Paid advertising is a great way to drive traffic to your website and
increase sales.
What can be used to help determine how paid advertising is
implemented over a specific period of time? - ANSWERS-1) Media plan
A campaign action plan can help you execute on all elements of your
digital marketing strategy.
What are the key components of a campaign action plan? - ANSWERS-
1) Non- paid channel plan details
2) Briefing deadlines for creative
You can use tools like PowerPoint and Word to effectively communicate
your digital strategy to stakeholders.
Drag and drop the advantages that are associated with each tool into the
correct columns.
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1
, DMI PRO AMA EXAM LATEST
1) PowerPoint
2) Word - ANSWERS-1), Communicate top-level information, ideal for
presenting ideas in person
2) Ideal for supporting documentation, Communicate technical
information
Why is it important to think strategically? - ANSWERS-1) it helps you
make good decisions
2) It helps you view, weigh up, and create the future you desire
What are the characteristics of an emergent strategy? - ANSWERS-1) It
evolves naturally through consistent actions over time
2) It develops as unexpected issues occur and you address them
What are the benefits of strategic thinking for a marketer? - ANSWERS-
1) It creates a better sense of direction for campaigns
2) It leads to greater operational efficiency
Which of these behaviors characterize strategic thinking? - ANSWERS-
1) A marketer looks at the big picture and ensures his social campaign
integrates with the company's other strategies
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2
, DMI PRO AMA EXAM LATEST
2) A marketer develops a Facebook campaign, but builds in
contingencies for future platforms
There are six steps involved in Future-basing®. The final step is
'Generate buy-in'.
Put the first five steps in order, beginning with the first step. -
ANSWERS-1) Stimulate imagination by reviewing the future
2) Create a frame for success
3) Develop the vision
4) Note the evidence from your feelings
5) Map out how you got to this ideal future
Inbound Marketing - ANSWERS-1) Pull Strategy
2) Closely aligned with digital marketing
3) attracts leads by providing helpful content
Outbound Marketing - ANSWERS-1) Push strategy
2) Uses volume and repetition to spread word of existence
3) Associated with traditional and digital marketing
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3
, DMI PRO AMA EXAM LATEST
Owned Media - ANSWERS-Website
Blog
Social Media account
Paid Media - ANSWERS-Display ads
Retargeting
Social Media ads
Earned Media - ANSWERS-Mentions
Word of mouth Promotion
Reviews
Direct Marketing - ANSWERS-Mailing and Brochures
Flyers
Coupons
Broadcast advertising - ANSWERS-Cinema advertisements
Program sponsorship
Product Placement
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PAGE
4
Your client is an established eCommerce retail brand. Your media
strategy is to spend 60% of your budget on driving sales and 5% on re-
engaging existing customers from your database.
What channels would you recommend to achieve this objective? -
ANSWERS-1) Paid search
2) Email
Paid advertising is a great way to drive traffic to your website and
increase sales.
What can be used to help determine how paid advertising is
implemented over a specific period of time? - ANSWERS-1) Media plan
A campaign action plan can help you execute on all elements of your
digital marketing strategy.
What are the key components of a campaign action plan? - ANSWERS-
1) Non- paid channel plan details
2) Briefing deadlines for creative
You can use tools like PowerPoint and Word to effectively communicate
your digital strategy to stakeholders.
Drag and drop the advantages that are associated with each tool into the
correct columns.
END OF
PAGE
1
, DMI PRO AMA EXAM LATEST
1) PowerPoint
2) Word - ANSWERS-1), Communicate top-level information, ideal for
presenting ideas in person
2) Ideal for supporting documentation, Communicate technical
information
Why is it important to think strategically? - ANSWERS-1) it helps you
make good decisions
2) It helps you view, weigh up, and create the future you desire
What are the characteristics of an emergent strategy? - ANSWERS-1) It
evolves naturally through consistent actions over time
2) It develops as unexpected issues occur and you address them
What are the benefits of strategic thinking for a marketer? - ANSWERS-
1) It creates a better sense of direction for campaigns
2) It leads to greater operational efficiency
Which of these behaviors characterize strategic thinking? - ANSWERS-
1) A marketer looks at the big picture and ensures his social campaign
integrates with the company's other strategies
END OF
PAGE
2
, DMI PRO AMA EXAM LATEST
2) A marketer develops a Facebook campaign, but builds in
contingencies for future platforms
There are six steps involved in Future-basing®. The final step is
'Generate buy-in'.
Put the first five steps in order, beginning with the first step. -
ANSWERS-1) Stimulate imagination by reviewing the future
2) Create a frame for success
3) Develop the vision
4) Note the evidence from your feelings
5) Map out how you got to this ideal future
Inbound Marketing - ANSWERS-1) Pull Strategy
2) Closely aligned with digital marketing
3) attracts leads by providing helpful content
Outbound Marketing - ANSWERS-1) Push strategy
2) Uses volume and repetition to spread word of existence
3) Associated with traditional and digital marketing
END OF
PAGE
3
, DMI PRO AMA EXAM LATEST
Owned Media - ANSWERS-Website
Blog
Social Media account
Paid Media - ANSWERS-Display ads
Retargeting
Social Media ads
Earned Media - ANSWERS-Mentions
Word of mouth Promotion
Reviews
Direct Marketing - ANSWERS-Mailing and Brochures
Flyers
Coupons
Broadcast advertising - ANSWERS-Cinema advertisements
Program sponsorship
Product Placement
END OF
PAGE
4
