Advertising and Promotion 13th Edition Test Bank – Belch






4567898










































 0


, 



456789 8 

58  858
5
8

 5 
5848 78 
8
5
8!8
58"95 # $85 !
 48 78 8 85 98

5
8

 5 95 #5 
58%!88$8  
8&85$
58'48

 5 !8
58() 8*
858*5 5 87+5
58,-56796.8$85 &8 8!
 57!5

58/85$8)580!75 5 18$87
8 
58285$8)580
78
8 5 5 -$575 
583
85!75 5 )580
58-$575  
854878$ 5 5
58-$575  
85
55#85 48558
58") 
85
58%18
5
8
58'48881575 ) 57
85
58()578!
 
58,!67875 *!670*5   58$8
58/
858- 8$8 8 8!
 57!5

58285 57$85 !
 
583875  $85 !
 
58-$5758) 57*-57*5 -
8 $85 !
 
58!8 57)877



 0


, 



456789 88889689698468




!"#$%&'('!)$*#!%(+",-+#.&&"'&/0&10"20*#+)/&'*0#0"2#(&")0"2!"*'+)0*0!"+3%&)0+
#$-+#*&3&/0#0!"4'+)0!4+")('0"*56-&!%(+","!*0&)*-+*0*#!%(&*0*!'#+'!##*-&!$"*',
+'&#(&")0"23&##!"*'+)0*0!"+3+)/&'*0#0"2+")%!'&!" 41-0-
0"3$)&#!"30"&#&+'-4)0#(3+,+")/0)&!+)#4+")+)/&'*0#0"2!"#!0+3%&)0+5
7

!"30"&+)/&'*0#0"2
8

!"&9#*!(+)/&'*0#0"2
:

)020*+3+)/&'*0#0"2
;

#!0+3%&)0++)/&'*0#0"2
<

/0)&!+)/&'*0#0"2


=

>'0!'*!*-&)&/&3!(%&"*!?0"*&2'+*&)%+'@&*0"2!%%$"0+*0!"#41-0-('!%!*0!"+3
?$"*0!")!%0"+*&)0"%!#*!%(+"0&#A
7

%+##9%&)0++)/&'*0#0"2
8

#+3&#('!%!*0!"
:

($.30'&3+*0!"#
;

($.300*,
<

)0'&*%+'@&*0"2


0


!')0"2*!*-&
%&'0+"B+'@&*0"2
##!0+*0!"4*-&!'2+"0C+*0!"*-+*'&('&#&"*#%+'@&*0"2
('!?&##0!"+3#0"*-&D"0*&)E*+*&#+")F+"+)+4%+'@&*0"20#*-&('!&##!?(3+""0"2+")&G&$*0"2
*-&!"&(*0!"4('00"24('!%!*0!"4+"))0#*'0.$*0!"!?0)&+#42!!)#4+")#&'/0&#*!'&+*&
*-+*#+*0#?,0")0/0)$+3+")!'2+"0C+*0!"+3!.H&*0/&#5
7

!((!'*$"0*0&#
8

(3+"#
:

+)/&'*0#&%&"*#
;

&G-+"2&#
<

!"*'0.$*0!"#


I


#-*!"0")$#*'0&#0#3&+'"0"2%!'&+.!$*0*#$#*!%JKLMNOJKPJOQRSTNSU/+3$&5
"0")&(&")&"*#$'/&,
LVSWJXNQVYQNZLVQSTMLNP$#*!%&'#1&02-+33!?*-&.&"&?0*#!?+('!)$*+2+0"#*+33*-&!#*#!?
+[$0'0"2+")!"#$%0"20*5\&"&?0*#+'&+*&2!'0C&)+#?$"*0!"+34 4+")]!'
(#,-!3!20+35




 0


, 3467899 
4686969
4679 
467869
46789


496 969
 67
69
6 
6
34 6! 96
"6#79976
$68 6$9%$$6&
4'(686$)(68 669%9696%
 6&
4* $)6 6
"669
6 $%99$ (&
4+ &+96
"6, %767 $6%
$
696
%8 99
6%66&
4*  
6$-6969%6
$ !6866
66 $886$!
9
&


.4/ $9
6/769 +
69
0112345642781$6%999%7
69
9!9
6769
6
34+7
66 666
9
6:9766 
6  9!969
76&
4 6%
%8$
9:$9"678 969$6"689
$
99

6 998!969
76&
4-
6%
78 966
9;6  6 9
$$69"69
"
669
769
6676(978&
4 

7
69
8 (97869$6"689
6 998!9

7699$66897 999
67&
4<($6%99997
69
  97
9""666 
6%76(&


=4>
6 66$6%96$
346$9 9% 6 6:9996$6%%6
8 6%9%7 9$
86
99$66 
$$6"968769$6 &
4679 9%% 9
6 769
9$69
9$8

9
 7679$!6

769

 $&
46$696$99(%!768 966 
6769
%9786!9
66&
46
7?@8186 689% %666%9%8$
6"96!69
6$

9 6% A
99
$
79
9&
467
%%
$9"66$(6 6$6%78 (9879
9
8$
8%9&




 0