COMM 2500 CHAP 1 EXAM QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026
Law of the Few - Answers a small number of influential people can generate a groundswell of support
for an idea, brand, or phenomenon.
Nudge Theory - Answers maintain that subtle changes in the way choices are presented to people can
influence, or "nudge," them in the right direction
native advertising - Answers involves ads disguised as news stories
opinion mining and sentiment tracking: - Answers monitoring social media to gauge the public's
mood in nearly real time
crowdsourcing - Answers makes an online appeal for help in completing a task or solving a problem
embodied cognition - Answers wherein physical behaviors often affect higher mental states
Third-person effect - Answers people tend to underestimate the influence of advertising on
themselves and overestimate its effects on others
meta-analysis - Answers a statistical technique that allows a researcher to combine the results of
many separate investigations and examine them as if they were one big super-study
social modeling - Answers parents quite commonly instill beliefs, impart values, and model behavior
for their children
unintended receiver effect - Answers persuaders don't intend for third parties to be influenced, yet
they often are
(ELM) Central route - Answers means thinking about the content of a message, reflecting on the ideas
and information contained in it, and scrutinizing the evidence and reasoning presented
(ELM) Peripheral route - Answers focusing on cues that aren't directly related to the substance of a
message
Huerisitc processing - Answers based on the application of decision rules or heuristic cues that help
simplify the thought process (gluten)
Sufficiency principle - Answers tates that people strive to know as much as they need to when making
a decision, but no more or less
Unimodel - Answers rather than two distinct modes of information processing, there is a single route
to persuasion
Ends vs means - Answers controversy centering on whether the means or method of influence is
justified by the desirability of the outcome
Consequentialism/teleological ethics - Answers weigh the benefits and drawbacks of his or her
actions. Those actions that produce the greatest balance of good over bad are ethical.
Situational ethics/relativism - Answers This ethical approach maintains that there are no moral
absolutes. There are no ethical maxims.
Amoralism (or Machiavellianism) - Answers This ethical approach authorizes whatever a persuader
can get away with, constrained only by laws or fear of social ostracism.
Universalism - Answers there are universal, immutable "dos" and "don'ts."
Free market ethics - Answers based on the metaphor of the free market or capitalism: caveat
emptor, let the buyer beware.
Utilitarianism - Answers This is a teleological approach, based on the greatest good for the greatest
number of people.
Virtue ethics - Answers This perspective focuses on the character of the person, as opposed to
specific moral rules or moral actions.
persuasion is a study of - Answers sales, advertising, motivation, and public speaking
borderline persuasion - Answers situations that are not clearly persuasion but may have some
characteristics of pure persuasion
Five criteria of pure persuasion - Answers intentionality, effects, free will and conscious awareness,
symbolic action, interpersonal vs interpersonal
symbolic action - Answers a behavior that says more than words can express
social marketing - Answers traditional marketing to non-commercial ventures, influence voluntary
behaviors
four things you can do with a social marketing campaigh - Answers accept, reject, modify, stop
(behavior)
social exchange theory - Answers people want to maximize rewards while reducing cost
social marketing theories - Answers threshold (education), sensitizing (aware but not of extent),
solutions (understood but must think about variables)
Law of the Few - Answers a small number of influential people can generate a groundswell of support
for an idea, brand, or phenomenon.
Nudge Theory - Answers maintain that subtle changes in the way choices are presented to people can
influence, or "nudge," them in the right direction
native advertising - Answers involves ads disguised as news stories
opinion mining and sentiment tracking: - Answers monitoring social media to gauge the public's
mood in nearly real time
crowdsourcing - Answers makes an online appeal for help in completing a task or solving a problem
embodied cognition - Answers wherein physical behaviors often affect higher mental states
Third-person effect - Answers people tend to underestimate the influence of advertising on
themselves and overestimate its effects on others
meta-analysis - Answers a statistical technique that allows a researcher to combine the results of
many separate investigations and examine them as if they were one big super-study
social modeling - Answers parents quite commonly instill beliefs, impart values, and model behavior
for their children
unintended receiver effect - Answers persuaders don't intend for third parties to be influenced, yet
they often are
(ELM) Central route - Answers means thinking about the content of a message, reflecting on the ideas
and information contained in it, and scrutinizing the evidence and reasoning presented
(ELM) Peripheral route - Answers focusing on cues that aren't directly related to the substance of a
message
Huerisitc processing - Answers based on the application of decision rules or heuristic cues that help
simplify the thought process (gluten)
Sufficiency principle - Answers tates that people strive to know as much as they need to when making
a decision, but no more or less
Unimodel - Answers rather than two distinct modes of information processing, there is a single route
to persuasion
Ends vs means - Answers controversy centering on whether the means or method of influence is
justified by the desirability of the outcome
Consequentialism/teleological ethics - Answers weigh the benefits and drawbacks of his or her
actions. Those actions that produce the greatest balance of good over bad are ethical.
Situational ethics/relativism - Answers This ethical approach maintains that there are no moral
absolutes. There are no ethical maxims.
Amoralism (or Machiavellianism) - Answers This ethical approach authorizes whatever a persuader
can get away with, constrained only by laws or fear of social ostracism.
Universalism - Answers there are universal, immutable "dos" and "don'ts."
Free market ethics - Answers based on the metaphor of the free market or capitalism: caveat
emptor, let the buyer beware.
Utilitarianism - Answers This is a teleological approach, based on the greatest good for the greatest
number of people.
Virtue ethics - Answers This perspective focuses on the character of the person, as opposed to
specific moral rules or moral actions.
persuasion is a study of - Answers sales, advertising, motivation, and public speaking
borderline persuasion - Answers situations that are not clearly persuasion but may have some
characteristics of pure persuasion
Five criteria of pure persuasion - Answers intentionality, effects, free will and conscious awareness,
symbolic action, interpersonal vs interpersonal
symbolic action - Answers a behavior that says more than words can express
social marketing - Answers traditional marketing to non-commercial ventures, influence voluntary
behaviors
four things you can do with a social marketing campaigh - Answers accept, reject, modify, stop
(behavior)
social exchange theory - Answers people want to maximize rewards while reducing cost
social marketing theories - Answers threshold (education), sensitizing (aware but not of extent),
solutions (understood but must think about variables)
