Identity-Based Branding Analysis of DHL

Master Term Paper




Corporate Development and Hybrid Work in Global Technology Firms: The Case of
Microsoft Africa Development Center (ADC)




Program: M.A. International Business
Course: Corporate Development and Business Transformation




Table of Contents


Contents
1 Introduction ..............................................................................................................................3
2 Literature Review .....................................................................................................................4
2.1 Corporate Development and Organizational Design ......................................................4
2.1.1 Hybrid Work: Theoretical Foundations & Contemporary Research ........................4

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, 2.1.2 Transformation & Corporate Culture in Multinational Firms ..................................6
3 Real World Company: Microsoft Africa Development Center ...............................................7
3.1 Company Overview and Strategic Context .....................................................................7
3.2 Hybrid Work Practices and Corporate Development .....................................................7
3.3 Secondary Data Insights ..................................................................................................7
3.4 VRIO Analysis of Microsoft ADC’s Hybrid-Work Capabilities ....................................8
3.5 Strengths, Weaknesses and Opportunities ......................................................................8
4 Conclusion .................................................................................................................................9
5 References ............................................................................................................................... 10
6 Affidavit ................................................................................................................................... 11




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