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Summary

Complete samenvatting van het vak psychologie en consumentengedrag

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Uploaded on
18-04-2021
Written in
2020/2021

Binnenkort het tentamen van psychologie en consumentengedrag? Dan is deze samenvatting DE ondersteuning voor het tentamen. Met deze complete samenvatting wordt alle stof duidelijk uitgelegd zodat jij een hoog punt gaat halen (al dan niet een 10).

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Institution
Fontys Hogeschool (Fontys)
Course
Consumentengedrag

Content preview

Psychologie &
Consumentengedrag

Samenvatting




1

, Inhoudsopgave
Vakbeschrijving..................................................... 4

Relatie van psychologie en consumentengedrag
tot neuromarketing.................................................4

Introductie consumentengedrag............................6

De psychologie van emoties..................................9

Operante conditionering........................................ 11

Somatische stempel theorie.................................. 12

Framing..................................................................12

Emoties en consumentengedrag...........................13

Aandacht en nieuwsgierigheid...............................14

Sociale invloed.......................................................16

Conformeren......................................................... 18

Overredingstechnieken......................................... 18

Automatisme......................................................... 18

Sociale bewijskracht..............................................18

2

, Schaarste.............................................................. 19

Wederkerigheid..................................................... 20

Autoriteit en merken...............................................20

Commitment en consistency................................. 21

Labeling................................................................. 21

Likeability............................................................... 22

Adverteren............................................................. 22

Celebrity endorsement...........................................24

Branding................................................................ 25

Country of Origing Effect (COO)............................ 26




3
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Written for

Institution
Fontys Hogeschool (Fontys)
Study
Commerciële Economie
Course
Consumentengedrag

Document information

Uploaded on
April 18, 2021
Number of pages
26
Written in
2020/2021
Type
SUMMARY

Subjects

  • consumentengedrag
  • psychologie
  • neuro
  • neuromarketing
  • psychologie en consumentengedrag
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