PKSC EXAMS BUNDLE FINAL PAPER
COMPLETE 2026 QUESTIONS WITH
SOLUTIONS GRADED A+
>> What is packaging design?
Complex, dynamic, scientific, artistic, and controversial
Answer: Coordinated system of preparing goods for transport, distribution,
storage, retail sale, and end use
>> What is required for packaging design coordination:
- sales
- research
- manufacturing
- advertising
- legal
Answer: - marketing
>> The two types of decisions are?
Answer: structural and graphical
>> What is a structural decision?
- size
- material
Answer: - shape
>> What is graphical decision?
- emotional
Answer: - information
,>> Structural factors to consider:
2) size characteristics
3) Material selection
Answer: 1) shape characteristics
>> What is shape characteristics?
storage and shelf-space
ease of packaging for distribution
Answer: machinery and manufacturing requirements
>> What is size characteristics?
Product - product size depends on size
Consumer use
image
Price
Frequency of purchase
Retail environment
Answer: Past practice- standard size
>> What is material selection?
Amount needed
compatibility with product
degree of protection needed
reflects product quality
convenience
Life cycle and circular economy
Answer: Cost
>> Graphic considerations:
2) Emotional messages
3) Design process or protocol
4) marketing analysis and retail audit
5) pre-design and/ or redesign
6) prototype development and evaluation
, 7) refinement
8) final version for use in test market
9) approval
10) manufacture / printing follow up
11) final launch
Answer: 1) Convey messages- inform/ sell
>> What is convey messages?
product name/ description
use directions
nutritional information
net contents statement
Answer: name of manufacturer/ distributor
>> What is emotional messages?
logo
typography
photography
illustrations
Answer: color
>> What is orientation meeting?
often directed by marketing
should include all involved
Answer: first meeting for scope of project
>> What is review of manufacturing and packaging facilities?
may start with contract packager
Answer: the logistics
>> What is the marketing analysis and retail audit?
Competitors
COMPLETE 2026 QUESTIONS WITH
SOLUTIONS GRADED A+
>> What is packaging design?
Complex, dynamic, scientific, artistic, and controversial
Answer: Coordinated system of preparing goods for transport, distribution,
storage, retail sale, and end use
>> What is required for packaging design coordination:
- sales
- research
- manufacturing
- advertising
- legal
Answer: - marketing
>> The two types of decisions are?
Answer: structural and graphical
>> What is a structural decision?
- size
- material
Answer: - shape
>> What is graphical decision?
- emotional
Answer: - information
,>> Structural factors to consider:
2) size characteristics
3) Material selection
Answer: 1) shape characteristics
>> What is shape characteristics?
storage and shelf-space
ease of packaging for distribution
Answer: machinery and manufacturing requirements
>> What is size characteristics?
Product - product size depends on size
Consumer use
image
Price
Frequency of purchase
Retail environment
Answer: Past practice- standard size
>> What is material selection?
Amount needed
compatibility with product
degree of protection needed
reflects product quality
convenience
Life cycle and circular economy
Answer: Cost
>> Graphic considerations:
2) Emotional messages
3) Design process or protocol
4) marketing analysis and retail audit
5) pre-design and/ or redesign
6) prototype development and evaluation
, 7) refinement
8) final version for use in test market
9) approval
10) manufacture / printing follow up
11) final launch
Answer: 1) Convey messages- inform/ sell
>> What is convey messages?
product name/ description
use directions
nutritional information
net contents statement
Answer: name of manufacturer/ distributor
>> What is emotional messages?
logo
typography
photography
illustrations
Answer: color
>> What is orientation meeting?
often directed by marketing
should include all involved
Answer: first meeting for scope of project
>> What is review of manufacturing and packaging facilities?
may start with contract packager
Answer: the logistics
>> What is the marketing analysis and retail audit?
Competitors
