DECA: Sports & Entertainment Marketing Exam Study Guide with Complete Solutions

DECA: Sports & Entertainment Marketing Exam Study Guide with Complete Solutions advertising - Correct Answer a paid form of communication delivered to consumers by a product marker or seller advertiser - Correct Answer a financial and business counselor, not a behavior monitor agent - Correct Answer the legal representative of an athlete or celebrity agent contract - Correct Answer an agreement which an athlete or celebrity allows a person or agency to act as a representative in marketing his or her ability and name algorithm - Correct Answer a detailed set of instructions on how to sort data Anthology series - Correct Answer a TV series that has different cast, setting, and story line each season Applied Research - Correct Answer focus on solving a specific problem Art-House movies - Correct Answer typically independent films that are outside the commercial mainstream of blockbuster films and draw smaller audiences autocratic leader - Correct Answer a take-charge person who does not seek the input of team members ad campaign - Correct Answer a promotional plan that combines selling, advertising, public relations, and the use of different media to research the target market affiliate - Correct Answer an independent broadcaster that contracts with larger national networks for programming ancillary product - Correct Answer a product related to or created from the core product amateur athlete - C