BUS203 Principles of Marketing Exam V2 2026/2027 |
Saylor Direct Credit Actual Exam Questions & Verified
Answers | Grade A Study Guide with Detailed Rationales
1. A study discussed in the textbook found that white participants made hiring
decisions about white and black job candidates. Under which condition were they
most likely to choose white candidates over black candidates?
A. When the candidates' qualifications were clearly superior
B. When the candidates' qualifications were clearly inferior
C. When the candidates' qualifications were ambiguous
D. When the candidates' qualifications included work experience
CORRECT ANSWER: C
Rationale: The study found that racial bias in hiring decisions emerged primarily
when candidates' qualifications were ambiguous. When qualifications were
clearly strong or weak, participants made similar decisions regardless of race.
2. In the Watson et al. study comparing homogeneous and diverse groups, how
were diverse groups defined?
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A. Groups whose members differed in age and educational background
B. Groups whose members differed in race, ethnicity, and country of birth
C. Groups whose members differed in gender and political affiliation
D. Groups whose members differed in work experience and job seniority
CORRECT ANSWER: B
Rationale: The Watson et al. study defined diverse groups as those whose
members differed in race, ethnicity, and country of birth, examining how these
differences affected group performance and decision-making.
3. In the Watson et al. study comparing homogeneous and diverse groups, how
were homogeneous groups defined?
A. All members were female, born in America
B. All members were white non-Hispanics, born in America
C. All members were of similar age and educational background
D. All members shared the same religious affiliation
CORRECT ANSWER: B
Rationale: Homogeneous groups in the Watson et al. study were defined as all
white non-Hispanics born in America, providing a comparison baseline for
examining the effects of diversity on group outcomes.
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4. The study on "whitened resumes" found that resumes from Black and Asian job
candidates were most likely to result in a callback for a job interview under which
condition?
A. When candidates listed their racial or ethnic affiliations prominently
B. When race was disguised on the resume that was submitted
C. When candidates included photos with their applications
D. When resumes highlighted cultural and ethnic activities
CORRECT ANSWER: B
Rationale: The "whitened resumes" study demonstrated that when racial cues
were removed or disguised, Black and Asian candidates received significantly
more callbacks, suggesting that racial bias affects initial screening decisions.
5. Which individual would have a good chance of succeeding in an age
discrimination lawsuit?
A. A 35-year-old job candidate told "We need someone with more maturity for
this position."
B. A 42-year-old job candidate told "Sorry, we think someone younger than you
would probably do better in this position."
C. A 55-year-old employee passed over for promotion in favor of a 60-year-old
with more experience.
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D. A 25-year-old employee told "You're too young to understand this
department's history."
CORRECT ANSWER: B
Rationale: The Age Discrimination in Employment Act (ADEA) protects individuals
age 40 and older. A 42-year-old explicitly told they were passed over because
someone younger would do better has a strong basis for an age discrimination
claim.
6. The purpose of an Affirmative Action Program is to ensure that you get the best
out of all of your employees by training people to work well together and live up
to their potential. True or False?
CORRECT ANSWER: False
Rationale: This statement describes the goals of diversity and inclusion programs.
Affirmative Action Programs specifically focus on proactive recruitment, hiring,
and promotion of individuals from disadvantaged groups to address historical
underrepresentation.
7. Your "social identity" is based on the groups to which you belong, where your
membership in that group has emotional significance. One's racial identity is likely
to be more important for the social identity of blacks and Asians than it is for
whites. True or False?