Consumer Behavior, 8th Edition – Hoyer, MacInnis & Pieters – Complete Test Bank for All 17 Chapters

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Chapter 01—Understanding Consumer Behavior
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Consumer Behavior 8th Edition

by Hoyer, MacInnis, Pieters All 17 Chapters Covered




TEST BANK



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Chapter 01—Understanding Consumer Behavior
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Table of Contents b b




Partb I:b ANb INTRODUCTIONb TOb CONSUMERb BEHAVIOR.
1. Understanding Consumer Behavior. b b



PartbII:bTHEbPSYCHOLOGICALbCORE.
2. Motivation, Ability, and Opportunity.
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3. From Exposure to Comprehension.
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4. Memory and Knowledge.
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5. Attitudes Based on High Effort.
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6. Attitudes Based on Low Effort.
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PartbIII:bTHEbPROCESSbOFbMAKINGbDECISIONS.

7. Problem Recognition and Information Search.
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8. Judgment and Decision Making Based on High Effort.
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9. Judgment and Decision Making Based on Low Effort.
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10. Post-Decision Processes. b



PartbIV:bTHEbCONSUMER’SbCULTURE.
11. Social Influences on Consumer Behavior.
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12. Consumer Diversity. b



13. Household and Social Class Influences.
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14. Psychographics: Values, Personality, and Lifestyles. b b b b



PartbV:bCONSUMERbBEHAVIORbOUTCOMESbANDbISSUES.
15. Innovations: Adoption, Resistance, Diffusion.
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16. Symbolic Consumer Behavior. b b


Marketing, Ethics, and Social Responsibility in Today’s Consumer Society
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Chapter 01—Understanding Consumer Behavior
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1. Understandingb ConsumerbBehavior.

1. Consuḿerbbehaviorbisbthebtotalitybofbconsuḿers'bdecisionsbwithbrespectbtobthebacquisition,bconsuḿption,bandb
dispositionofb goods,bservices,btiḿe,bandbideasbbybhuḿanbdecision-ḿakingbunitsboverbtiḿe.
a. True
b. False
ANSWER: True
2. Consuḿerbbehaviorbreflectsbḿorebthanbthebwaybthatbabproductbisbacquiredbbybabsinglebpersonbatbanybonebpointbi
nbtiḿe.
a. True
b. False
ANSWER: True

3. Buyingbrepresentsbonebtypebofbacquisitionbbehavior.
a. True
b. False
ANSWER: True

4. Usagebisbatbthebcorebofbconsuḿerbbehavior.
a. True
b. False
ANSWER: True

5. Dispositionbisbthebprocessbbybwhichbabconsuḿerbusesbanboffering.
a. True
b. False
ANSWER: False

6. Thebsequencebofbacquisition,bconsuḿption,bandbdispositionbdoesbnotboccurboverbtiḿe.
a. True
b. False
ANSWER: False


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Chapter 01—Understanding Consumer Behavior
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7. Thebḿanybfactorsbthatbaffectbacquisition,busage,bandbdispositionbdecisionsbcanbbebclassifiedbintobfourbbroa
dbdoḿains:bthebpsychologicalbcore,bthebprocessbofbḿakingbdecisions,bthebconsuḿer'sbculture,bandbconsuḿerbbeha
viorboutcoḿes.
a. True
b. False
ANSWER: True

8. Beforebconsuḿersbcanbḿakebdecisions,btheybḿustbhavebsoḿebsourcebofbknowledgeborbinforḿationbuponbwh
ichbtobbaseb theirbdecisions.
a. True
b. False
ANSWER: True
9. Culturebrefersbtobthebtypicalborbexpectedbbehaviors,bnorḿs,bandbideasbthatbcharacterizebabgroupbofbpeople.




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