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ESB Exam Study Guide –
Practice Questions and
Comprehensive Test
Preparation
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
,Flexibility
Ability to adapt, willingness to change
Courage
Takes risks in spite of possible losses
Empathy
Sensitive to thoughts and feelings of others
What are three characteristics of entrepreneurs?
Creativity, Determination, Enthusiasm
,After a self-assessment, a potential entrepreneur has learned that she has a very low risk tolerance.
Based upon this finding, which approach might be less stressful for the entrepreneur to have her
own business?
Buy an existing business that is already successful.
An entrepreneur moves into a small town and notices several stores selling guns and ammunition.
The entrepreneur loves to compete in competitive shooting events. Based on the scenario provided,
what should be emphasized in marketing to attract customers?
Location
An entrepreneur has been working for a flooring business in a neighboring town. He feels he is
ready to open his own flooring business in his local community. Which should be emphasized in
marketing to attract customers to his new business?
Lower Prices
, Which is one of the greatest benefits of entrepreneurship?
Being your own boss
Which are three risks of entrepreneurship?
Long hours, potential business failure, financial insecurity
Gabe has worked as a journeyman electrician for an employer for the past 16 years. He is paid a
good salary. His only dissatisfaction is the hours are long and often when he requests time off he is
denied because of customer workload.
Which benefit of entrepreneurship will Gabe most enjoy?
Autonomy
What is a primary benefit of starting a new business without purchasing a franchise or buying an
existing business?
Developing your own rules
ESB Exam Study Guide –
Practice Questions and
Comprehensive Test
Preparation
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
,Flexibility
Ability to adapt, willingness to change
Courage
Takes risks in spite of possible losses
Empathy
Sensitive to thoughts and feelings of others
What are three characteristics of entrepreneurs?
Creativity, Determination, Enthusiasm
,After a self-assessment, a potential entrepreneur has learned that she has a very low risk tolerance.
Based upon this finding, which approach might be less stressful for the entrepreneur to have her
own business?
Buy an existing business that is already successful.
An entrepreneur moves into a small town and notices several stores selling guns and ammunition.
The entrepreneur loves to compete in competitive shooting events. Based on the scenario provided,
what should be emphasized in marketing to attract customers?
Location
An entrepreneur has been working for a flooring business in a neighboring town. He feels he is
ready to open his own flooring business in his local community. Which should be emphasized in
marketing to attract customers to his new business?
Lower Prices
, Which is one of the greatest benefits of entrepreneurship?
Being your own boss
Which are three risks of entrepreneurship?
Long hours, potential business failure, financial insecurity
Gabe has worked as a journeyman electrician for an employer for the past 16 years. He is paid a
good salary. His only dissatisfaction is the hours are long and often when he requests time off he is
denied because of customer workload.
Which benefit of entrepreneurship will Gabe most enjoy?
Autonomy
What is a primary benefit of starting a new business without purchasing a franchise or buying an
existing business?
Developing your own rules
