EXAM 2026 | ALL QUESTIONS AND CORRECT
ANSWERS | VERIFIED ANSWERS | UPDATED
VERSION
How does hurdle revenue affect the way inventory optimizations
calculates the room pool authorization recommendations? ---------
CORRECT ANSWER-----------------Inventory optimization considers the
demand that crosses the hurdle:
When hurdle is zero what does that mean in MARSHA? ---------CORRECT
ANSWER-----------------All rates available will sell
Define Demand Segment ---------CORRECT ANSWER-----------------globally
defined groupings of rates that are bundled together based on their
market code prefixes
Hurdle Revenue is calculated at the ______ ________ level. The
availability by ________ _______ is based off _______ hurdle revenue
value for the entire room collection ---------CORRECT ANSWER-------------
----Room collection, demand segment, one
,The color and shading in the availability by demand segment grid is
based on availability for stays of for how many nights? ---------CORRECT
ANSWER-----------------LOS 1
Why will availability for standard retail and special corporate segments
generally be the same? ---------CORRECT ANSWER-----------------Due to
mirroring
T/F policy driven rates are automatically open or closed based on policy
---------CORRECT ANSWER-----------------True
The _____ _____ _____ _____ is the sum of the hurdle across entire
stay divided by the # of night of the stay. It is the net rate of a rate
program needed to pass the hurdle revenue on any given night. ---------
CORRECT ANSWER-----------------Average nightly hurdle revenue
How to access redemption band screen? ---------CORRECT ANSWER-------
----------Click on the cog wheel located on the top right corner of the
Hurdle ADVisor
,What three levels of Redemption Bands do all hotels have? ---------
CORRECT ANSWER-----------------1) Peak
2) Standard
3) Off-peak
When are inventory priority dates generated? ---------CORRECT
ANSWER-----------------when room pool inventory fall below the user-
defined thresholds
Inventory optimization focuses on maximizing revenue and most the
times it will ensure ___________ ---------CORRECT ANSWER-----------------
Straight-line availability
What is the order of the 5 step Transient revenue management
process? ---------CORRECT ANSWER-----------------1.Demand 2.Supply
3.Rates
4.Hurdle
5.Inventory
, What 4 sections are on the ADVisor screen? ---------CORRECT ANSWER--
---------------Priority dates, calendar, key metrics, actions
What are Active Alerts? How are they indicated? ---------CORRECT
ANSWER-----------------Indicates a system processing failure. Indicated by
an orange circle under the step of the Revenue management process
affected.
How often are priority dates generated? ---------CORRECT ANSWER-------
----------generated upon the first optimization of the day.
Priority dates for Rates and Inventory will update throughout the day
when intraday optimizations occur.
Room Collections ---------CORRECT ANSWER-----------------groupings of
MARSHA room pools that have similar booking windows and demand
patterns.
T/F all existing room pools must be assigned to a room collection --------
-CORRECT ANSWER-----------------True