INTRO TO SPORTS MANAGEMENT QUIZ 2 ANSWERS QUESTIONS AND ANSWERS

INTRO TO SPORTS MANAGEMENT QUIZ 2 ANSWERS
QUESTIONS AND ANSWERS
The controllable variables the company puts together to satisfy a target group are referred to as the -
CORRECT ANSWER✅✅marketing mix



Bill Veeck believed and operated under the philosophy that fans came to the ballpark to - CORRECT
ANSWER✅✅be entertained



Sports marketers define ______ as the personal commitment and emotional involvement customers
have with a sport organization. - CORRECT ANSWER✅✅fan identification



Fan identification is defined as the sense of oneness with or belongingness to an organization. -
CORRECT ANSWER✅✅True



eSports enthusiasts are predominantly female. - CORRECT ANSWER✅✅False



Nike's huge success since 1972 has come primarily as a result of all of the following except - CORRECT
ANSWER✅✅league sponsorships



Roone Arledge's influence upon sports broadcasting included all of the following except - CORRECT
ANSWER✅✅significant progressions in the way that sport marketers research the demands of the fan



The emphasis on product extensions and the development of team sport promotional strategy can be
attributed to - CORRECT ANSWER✅✅Bill Veeck



Television's share of total media advertising spending has dropped in recent years. - CORRECT
ANSWER✅✅True



The group of consumers to whom a product is marketed is the - CORRECT ANSWER✅✅target market