INTRO TO SPORTS MANAGEMENT QUIZ 10 ANSWERS
QUESTIONS AND ANSWERS
Today's sport sponsorship can be described as - CORRECT ANSWER✅✅a discipline involving serious
research, large investments, and strategic planning.
Define the cross-promotional tactics of PB&J partners, co-dependent partners, and customer-partners. -
CORRECT ANSWER✅✅PB&J partners are cross promotions by discrete brands that can stand alone or
also go together. Co-dependent partners are different companies whose products and/or services are
integrated, to both each other and they team up to have leverage on a sport sponsorship. Customer-
partners are two discrete brands that can only stand alone but they also do so much business with each
other that they are also seen as siblings.
Which of the following are typical of the contractual commitments made by sport sponsors? - CORRECT
ANSWER✅✅A rights fee in the form of a cash payment
In-store promotions are held to drive sales at the retail level. Provide examples of in-store promotional
tactics along with a definition for each. - CORRECT ANSWER✅✅There are in-store premiums. This is
when merchandise is offered for free or at a lower price as an eye catcher to buy different items.
There is sampling. This is one of the most effective promotion sales tools to allow a customer to try a
product without having to buy it first.
There is coupons. These either give you the chance to buy something at a lower rate or give you a deal
that's like buy one, get one free.
The Los Angeles Olympic Games were able to make a profit for the host city because of the large
number and diversity of corporate sponsorships they signed. - CORRECT ANSWER✅✅False
In measuring return-on-investment (ROI) from sport sponsorships, companies have used all of the
following methods except - CORRECT ANSWER✅✅QScores scale
The concept requiring that the sponsor commit financial resources in support of its sponsorship through
promotion and advertising that thematically includes the sport property's imagery is known as -
CORRECT ANSWER✅✅activation
QUESTIONS AND ANSWERS
Today's sport sponsorship can be described as - CORRECT ANSWER✅✅a discipline involving serious
research, large investments, and strategic planning.
Define the cross-promotional tactics of PB&J partners, co-dependent partners, and customer-partners. -
CORRECT ANSWER✅✅PB&J partners are cross promotions by discrete brands that can stand alone or
also go together. Co-dependent partners are different companies whose products and/or services are
integrated, to both each other and they team up to have leverage on a sport sponsorship. Customer-
partners are two discrete brands that can only stand alone but they also do so much business with each
other that they are also seen as siblings.
Which of the following are typical of the contractual commitments made by sport sponsors? - CORRECT
ANSWER✅✅A rights fee in the form of a cash payment
In-store promotions are held to drive sales at the retail level. Provide examples of in-store promotional
tactics along with a definition for each. - CORRECT ANSWER✅✅There are in-store premiums. This is
when merchandise is offered for free or at a lower price as an eye catcher to buy different items.
There is sampling. This is one of the most effective promotion sales tools to allow a customer to try a
product without having to buy it first.
There is coupons. These either give you the chance to buy something at a lower rate or give you a deal
that's like buy one, get one free.
The Los Angeles Olympic Games were able to make a profit for the host city because of the large
number and diversity of corporate sponsorships they signed. - CORRECT ANSWER✅✅False
In measuring return-on-investment (ROI) from sport sponsorships, companies have used all of the
following methods except - CORRECT ANSWER✅✅QScores scale
The concept requiring that the sponsor commit financial resources in support of its sponsorship through
promotion and advertising that thematically includes the sport property's imagery is known as -
CORRECT ANSWER✅✅activation
