CCI 150 EXAM 2
1. If you are interested in magazines, why is it a good time to be at UT?
Answer There is an emphasis in magazine journalism, classes available with magazines, SCOOP magazine
2. Are targeted magazines more or less successful?
Answer More successful
3. Demassification
Answer Very specialized magazines; large, general interest magazines with lots of photos gave way to niche publications
4. How have postal regulations shaped the industry?
Answer Early 1960's it became more expensive to mail
5. What is the postal act of 1970?
Answer Made USPS part of the executive branch of government
6. 6 major categories of magazines are
Answer Consumer, non consumer, place based, zines, regional and city, Sunday supplements
7. Consumer magazine
Answer Anything on a news stand, mens, womens, home and garden
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,8. Non consumer magazine
Answer Not on a news stand, 90% of magazines, sponsored. (AARP)
9. Place based
Answer Waiting at a place where you would look at them; doctor's, dentist oflce
10. Zines
Answer Hand done; marketing-selling. Brand specific. Kind of like a booklet
11. Regional and City
Answer Content is designed for a specific area; southern living.
12. Sunday Supplements
Answer Come with Sunday paper; Parade or USA weekend
13. 2 highest circulation magazines?
Answer AARP (sponsored) Game Informer (consumer)
14. What's a Sunday supplement and how do they rank?Answer It is a magazine publication that
comes inside your Sunday Paper. They do not rank as high as other magazines.
15. Top circulation magazines and the top magazines in terms of revenue. The lists were
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, different. Why?Answer Just because it is most circulated doesn't mean it's most money making. AARP members get
magazine for free.
16. How has demassification affected the magazine industry?Answer Created a magazine for
everyone (Niche magazine) 10,000-12,000 are posted regularly b/c of demassification.
17. What two events prompted the demassification trend?Answer One was a technological
innovation and the other was a government act we discussed in class.
18. The large, general-interest magazines with lots of photos were very popular for
many years. When did that change?
Answer It changed the magazine industry into a nice one
19. What technology was influential in the change from general interest to niche?
Answer Television
20. Why do advertisers like niche magazines?Answer Niche magazines can be very successful - they
match the advertiser with a desired audience.
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1. If you are interested in magazines, why is it a good time to be at UT?
Answer There is an emphasis in magazine journalism, classes available with magazines, SCOOP magazine
2. Are targeted magazines more or less successful?
Answer More successful
3. Demassification
Answer Very specialized magazines; large, general interest magazines with lots of photos gave way to niche publications
4. How have postal regulations shaped the industry?
Answer Early 1960's it became more expensive to mail
5. What is the postal act of 1970?
Answer Made USPS part of the executive branch of government
6. 6 major categories of magazines are
Answer Consumer, non consumer, place based, zines, regional and city, Sunday supplements
7. Consumer magazine
Answer Anything on a news stand, mens, womens, home and garden
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19
,8. Non consumer magazine
Answer Not on a news stand, 90% of magazines, sponsored. (AARP)
9. Place based
Answer Waiting at a place where you would look at them; doctor's, dentist oflce
10. Zines
Answer Hand done; marketing-selling. Brand specific. Kind of like a booklet
11. Regional and City
Answer Content is designed for a specific area; southern living.
12. Sunday Supplements
Answer Come with Sunday paper; Parade or USA weekend
13. 2 highest circulation magazines?
Answer AARP (sponsored) Game Informer (consumer)
14. What's a Sunday supplement and how do they rank?Answer It is a magazine publication that
comes inside your Sunday Paper. They do not rank as high as other magazines.
15. Top circulation magazines and the top magazines in terms of revenue. The lists were
2/
19
, different. Why?Answer Just because it is most circulated doesn't mean it's most money making. AARP members get
magazine for free.
16. How has demassification affected the magazine industry?Answer Created a magazine for
everyone (Niche magazine) 10,000-12,000 are posted regularly b/c of demassification.
17. What two events prompted the demassification trend?Answer One was a technological
innovation and the other was a government act we discussed in class.
18. The large, general-interest magazines with lots of photos were very popular for
many years. When did that change?
Answer It changed the magazine industry into a nice one
19. What technology was influential in the change from general interest to niche?
Answer Television
20. Why do advertisers like niche magazines?Answer Niche magazines can be very successful - they
match the advertiser with a desired audience.
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19
