Financing: extending credit to customers
Grading: inspecting, testing, or judging products, and assigning them quality grades
Marketing information and research: providing information to customers and
suppliers, including competitive conditions and trends
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Facilitating Function
distinguishes retail outlets based on whether independent retailers, corporate chains,
or contractual systems own the outlet
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Form of Ownership
,intermediaries are inserted between the producer and consumers and perform
numerous channel functions (Agent, wholesaler, retailer)
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Indirect channel
segmenting markets by region of a country or the world, market size, market density,
or climate
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Geographic Segmentation
the consumer-initiated practice of generating content on a marketer's website that is
custom tailored to an individual's specific needs and preferences
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personalization
the way in which the store is defined in the shopper's mind, partly by its functional
qualities and partly by an aura of psychological attributes
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, Retail Image
Segmenting markets based on purchasing habits, customer loyalty, and brand
interactions
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Behavioral Segmentation
intermediaries are inserted between the producer and consumers and perform
numerous channel functions
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Indirect channels
define value proposition for target segments, and develop an action plan. Designing
the company's offerings and image to occupy a distinctive place in the mind of the
target market.
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Positioning
Grading: inspecting, testing, or judging products, and assigning them quality grades
Marketing information and research: providing information to customers and
suppliers, including competitive conditions and trends
Give this one a try later!
Facilitating Function
distinguishes retail outlets based on whether independent retailers, corporate chains,
or contractual systems own the outlet
Give this one a try later!
Form of Ownership
,intermediaries are inserted between the producer and consumers and perform
numerous channel functions (Agent, wholesaler, retailer)
Give this one a try later!
Indirect channel
segmenting markets by region of a country or the world, market size, market density,
or climate
Give this one a try later!
Geographic Segmentation
the consumer-initiated practice of generating content on a marketer's website that is
custom tailored to an individual's specific needs and preferences
Give this one a try later!
personalization
the way in which the store is defined in the shopper's mind, partly by its functional
qualities and partly by an aura of psychological attributes
Give this one a try later!
, Retail Image
Segmenting markets based on purchasing habits, customer loyalty, and brand
interactions
Give this one a try later!
Behavioral Segmentation
intermediaries are inserted between the producer and consumers and perform
numerous channel functions
Give this one a try later!
Indirect channels
define value proposition for target segments, and develop an action plan. Designing
the company's offerings and image to occupy a distinctive place in the mind of the
target market.
Give this one a try later!
Positioning
