Test Bank – Critical Media Studies: An Introduction, 2nd Edition – Brian L. Ott, Robert L. Mack – ISBN 9781118553978 (All Chapters Covered 1–13)

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Critical Media Studies:
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An Introduction, 2nd
Edition
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TEST BANK
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Brian L. Ott
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Robert L. Mack
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Comprehensive Test Bank for Instructors
and Students
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9781118553978


© Brian L. Ott & Robert L. Mack. All rights reserved.
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Reproduction or distribution without permission is
prohibited.



© MEDGEEK

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Critical Media Studies: An Introduction — Complete Test
Bank
Brian L. Ott and Robert L. Mack
ISBN: 9781118553978
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Chapter 1: Introducing Critical Media Studies
Chapter 2: Marxist Analysis
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Chapter 3: Organizational Analysis
Chapter 4: Pragmatic Analysis
Chapter 5: Rhetorical Analysis
Chapter 6: Cultural Analysis
Chapter 7: Psychoanalytic Analysis
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Chapter 8: Feminist Analysis
Chapter 9: Queer Analysis
Chapter 10: Reception Analysis
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Chapter 11: Sociological Analysis
Chapter 12: Erotic Analysis
Chapter 13: Ecological Analysis
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© MEDGEEK

, Test Bank Chapter 1: Introduction to Critical Media Studies

MATCHING



Instructors will need to randomize the order of terms when constructing an exam.

1. medium e. ‘middle’, or that which comes between two things
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2. mass media i. technologies that reach a large, distant, anonymous audience
3. postmodernity b. historical period characterized by the rise of informationalism
4. convergence g. tendency of media to share a common, integrated platform
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5. mobility j. capacity of an object to be moved from place to place with ease
6. fragmentation c. splintering of audiences into highly specialized taste cultures
7. globalization h. set of forces that threaten the autonomy of the nation-state
8. simulation f. the generation by models of a real without origin or reality
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9. socialization a. process that shapes both what and how we know
10. theory d. an ‘optic’ or way of seeing, explaining, and interpreting
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MULTIPLE CHOICE

1. Which of the following ways of acquiring knowledge involves direct sensory experience?
a. somatic
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b. symbolic
c. episodic
d. thematic

2. Medius, the Latin word for medium, means which of the following?
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a. communication
b. technology
c. middle
d. mass

3. Which set of terms best characterizes the audience for mass media?
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a. large, distant, and specified
b. large, distant, and anonymous
c. large, immediate, and specified
d. large, immediate, and anonymous
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4. Who invented movable-type, mechanical printing in 1450?
a. Thomas Edison
b. Benjamin Franklin

, c. Philo T. Farnsworth
d. Johannes Gutenberg

5. Who is credited with applying for the first television patent in 1927?
a. Thomas Edison
b. Benjamin Franklin
c. Philo T. Farnsworth
d. Johannes Gutenberg
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6. What is that name for the historical epoch that began to emerge in the 1960s?
a. Paleozoic
b. capitalism
c. industrialism
d. postmodernity
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7. Which of the following is not a characteristic of postmodernity?
a. customization
b. manufacturing
c. informationalism
d. flexible accumulation
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8. Which of the following concepts is associated with de-massification?
a. convergence
b. fragmentation
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c. globalization
d. simulation

9. Which of the following concepts accounts for the increasing specialization of media content?
a. convergence
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b. fragmentation
c. globalization
d. simulation

10. Which of the following concepts describes the hybridization of formerly distinct media?
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a. convergence
b. fragmentation
c. globalization
d. simulation

11. Which of the following concepts represents a challenge to the autonomy of the nation-state?
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e. convergence
f. fragmentation
g. globalization
h. simulation
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12. Which concept describes the media’s capacity to shape both what and how audiences know?
a. simulation
b. globalization