CLE 028 MARKET RESEARCH FOR TECHNICAL
PERSONNEL EXAM 2026 FINAL PAPER FULL
SOLUTIONS GRADED A+
◉ Marketing research involves the application of the scientific
method while studying a marketing phenomenon.
The inclusion of the scientific method in the marketing research
process emphasizes: Answer: The generated results should be
objective.
◉ Within the field of digital marketing, consumers are often creators
of important data researchers use in marketing research projects.
Examples of this consumer created data include: Answer: a. Online
product reviews.
b. Likes on Instagram.
c. Twitter posts.
d. All of these are correct.
◉ ____________ marketing research is relatively specific and focuses on
solving a particular issue of one single company Answer: Applied
◉ Carla is interested in studying how different types of music in a
retail environment influence consumer purchase behavior.
,Carla is conducting what type of research? Answer: Basic
◉ Considering that the scientific method is applicable to basic and
applied marketing research, the results of these research studies
should always: Answer: . Expand knowledge base for the marketing
discipline and facilitate decision making
◉ Organizations develop strategic management orientations that
guide decision making efforts and strategic positioning.
These strategic management orientations can include all of the
following EXCEPT: Answer: Value oriented
◉ Which strategic management orientation relies heavily on
marketing research involving consumer attitudes, beliefs, and
desires? Answer: Customer oriented
◉ Larry is working in the customer relationship department of a
major furniture retailer. His job primarily involves responding to
negative Twitter posts from dissatisfied customers and addressing
these customer complaints. Sometimes Larry also comes across
satisfied customer comments, which he likes or shares to keep track
of.
What type of strategic behavior is Larry engaging in? Answer: Online
sentiment analysis
, ◉ In relationship marketing, a sale is viewed as ________ Answer: the
beginning of a customer relationship
◉ The second step of developing and implementing a successful
marketing strategy involves: Answer: Evaluate market segments and
determine target markets.
◉ A company selling healthy snacks is interested in finding out if
their current name is appropriate for their new line of high-protein
cookies. The CEO of the company has hired a marketing research
firm to conduct a study to answer this specific research question.
What type of research will the marketing research firm implement?
Answer: . Product research
◉ Loyalty programs, coupons, and premiums all belong to what type
of research area? Answer: Promotion research
◉ What type of research often uses test markets to address the
question how consumers will respond to new product offered to
different price points? Answer: Pricing research
◉ A company is trying to determine if a new retail location should
be opened or an online platform should be designed to increase
overall sales.
PERSONNEL EXAM 2026 FINAL PAPER FULL
SOLUTIONS GRADED A+
◉ Marketing research involves the application of the scientific
method while studying a marketing phenomenon.
The inclusion of the scientific method in the marketing research
process emphasizes: Answer: The generated results should be
objective.
◉ Within the field of digital marketing, consumers are often creators
of important data researchers use in marketing research projects.
Examples of this consumer created data include: Answer: a. Online
product reviews.
b. Likes on Instagram.
c. Twitter posts.
d. All of these are correct.
◉ ____________ marketing research is relatively specific and focuses on
solving a particular issue of one single company Answer: Applied
◉ Carla is interested in studying how different types of music in a
retail environment influence consumer purchase behavior.
,Carla is conducting what type of research? Answer: Basic
◉ Considering that the scientific method is applicable to basic and
applied marketing research, the results of these research studies
should always: Answer: . Expand knowledge base for the marketing
discipline and facilitate decision making
◉ Organizations develop strategic management orientations that
guide decision making efforts and strategic positioning.
These strategic management orientations can include all of the
following EXCEPT: Answer: Value oriented
◉ Which strategic management orientation relies heavily on
marketing research involving consumer attitudes, beliefs, and
desires? Answer: Customer oriented
◉ Larry is working in the customer relationship department of a
major furniture retailer. His job primarily involves responding to
negative Twitter posts from dissatisfied customers and addressing
these customer complaints. Sometimes Larry also comes across
satisfied customer comments, which he likes or shares to keep track
of.
What type of strategic behavior is Larry engaging in? Answer: Online
sentiment analysis
, ◉ In relationship marketing, a sale is viewed as ________ Answer: the
beginning of a customer relationship
◉ The second step of developing and implementing a successful
marketing strategy involves: Answer: Evaluate market segments and
determine target markets.
◉ A company selling healthy snacks is interested in finding out if
their current name is appropriate for their new line of high-protein
cookies. The CEO of the company has hired a marketing research
firm to conduct a study to answer this specific research question.
What type of research will the marketing research firm implement?
Answer: . Product research
◉ Loyalty programs, coupons, and premiums all belong to what type
of research area? Answer: Promotion research
◉ What type of research often uses test markets to address the
question how consumers will respond to new product offered to
different price points? Answer: Pricing research
◉ A company is trying to determine if a new retail location should
be opened or an online platform should be designed to increase
overall sales.
