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Bus 215: exam 2 questions well answered graded A+ 2025/2026

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Bus 215: exam 2 questions well
answered graded A+ 2025/2026


______ are the assets, capabilities, processes, information, and knowledge that an organization
uses to improve its effectiveness and efficiency, to create and sustain competitive advantage,
and to fulfill a need or solve a problem.

A. grand strategies

B. distinctive competencies

C. competitive advantage

D. resources

E. strategic stances - CORRECT ANSWER ✔✔D. Resources



Providing greater value for customers than competitiors can - CORRECT ANSWER
✔✔Competitive advantage



A competitive advantage that other companies have tried unsuccessfully to duplicate - CORRECT
ANSWER ✔✔Sustainable competitive advantage



What are the four conditions needed to achieve a sustainable competitive advantage - CORRECT
ANSWER ✔✔1) valuable resources 2) rare resources 3) non- substitutable resources 4)
imperfectly imitable resources



When making travel plans, many tourists have selected Thomas Cook, a British tour operation,
because they perceive that no other tour company can duplicate the customer service and
satisfaction that Thomas Cook has provided over its years of operation. Thomas Cook has
apparently created a sustainable competitive advantage by using ____ resources.

,A. synergistic

B. valuable

C. tangible

D. nonsubstitutable

E. rare - CORRECT ANSWER ✔✔D. nonsubstitutable



What are the three steps in the strategy-making process? - CORRECT ANSWER ✔✔1) assess
need for strategic change 2) conduct situational analysis 3) choose strategic alternatives



An organization is experiencing ____ when it is reluctant to change strategies or competitive
practices that have been successful in the past.

A. strategic dissonance

B. competitive inertia

C. strategic inertia

D. competitive dissonance

E. sustained competitive disarray - CORRECT ANSWER ✔✔C. competitive inertia



A _____ _____, also called a SWOT analysis for strengths, weaknesses, opportunities, and
threats, is an assessment of the strengths and weaknesses in an organization's internal
environment and the opportunities and threats in its external environment - CORRECT ANSWER
✔✔situational analysis



In a situational analysis, a strategic group is a group of _____ that top managers choose for
evaluating, and benchmarking their company's strategic threats and opportunities.

A. other firms within an industry

B. consulting firms that use the Delphi technique

C. non-industry specific companies

D. expert managers - CORRECT ANSWER ✔✔A. other firms within an industry

, What does SWOT stand for? - CORRECT ANSWER ✔✔S= strengths

W= weaknesses

O= opportunities

T= threats



A portfolio strategy that categorizes a corporation's businesses by growth rate and relative
market share and helps managers decide how to invest corporate funds - CORRECT ANSWER
✔✔BCG matrix



What are the four different categories of BCG matrix? - CORRECT ANSWER ✔✔1) stars 2)
question marks 3) cash cows 4) dogs



What BCG matrix category is a company with a large share of fast growing market?

A. Star

B. Question mark

C. Cash cow

D. Dog - CORRECT ANSWER ✔✔A. Star



Question mark is a company with a ____ share of ____-growing market - CORRECT ANSWER
✔✔Small, fast



What BCG matrix category is a company with a large share of slow- growing market?

A. Star

B. Question mark

C. Cash cow

D. Dog - CORRECT ANSWER ✔✔C. Cash cow

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