CCI 150 LATEST 2026 TEST PAPER QUESTIONS AND
SOLUTIONS SCORED A+
✔✔Why is advertising important? - ✔✔provides jobs, informs consumers, keeps
economy going, keeps mass media possible
✔✔factors that determine the price of an advertisement - ✔✔size, length, audience size
and type, placement, demand
✔✔PSA - ✔✔public service anouncement; ad that will run for free only for non-profits
✔✔CPM - ✔✔cost per thousand- how much does it cost to reach 1000 people
✔✔What three terms represent the foundation of advertising? - ✔✔Research- what we
need to know
Objectives- what do we want to accomplish
Strategy- how will we meet our goals
✔✔Why is research essential for advertising - ✔✔ensure the ads reach the correct
audience
✔✔objective statement - ✔✔task, time frame, audience, amount of change
✔✔Rate Card - ✔✔advertising information for a specific media outlet; the more you run
an ad, the cheaper each ad becomes
✔✔Third person effect - ✔✔idea that those around us are more likely to fall for
something that we ourselves do not believe we would fall for
✔✔Agenda Setting - ✔✔idea that media doesn't tell us what to think but it tells us what
to think about
✔✔Primary Research - ✔✔the research you do yourself
✔✔Secondary Research - ✔✔using someone else's research
✔✔census research - ✔✔polling or asking every person in a given population
✔✔6 Factors used to evaluate a sample - ✔✔1. Geographics
2. Demographics
3. Psychographics
4. Membership
5. Covert power
6. Position
, ✔✔Exit Poll - ✔✔a poll you take on your way out
ex. leaving Disney
✔✔Audit Bureau of Circulation - ✔✔the oldest
measures print media
work by auditioning print media outlets printing and circulation record
✔✔A.C. Nielsen Company - ✔✔measure primarily television audiences
works through diary method and electronic meter devices
✔✔Arbitron/Nielsen Audio - ✔✔measures primarily radio audiences
works through diary method and electronic media devices
✔✔Media Metrix/Comm. Score - ✔✔one of several companies that measures online
audiences
works by installing software on computers that track visitation
✔✔Sweeps/Rating Periods - ✔✔media audiences measured all year long
✔✔SWEEPS - ✔✔rating period of high intensity during February, May, July, and
November
TV try to get ratings up and play favorite shows and re-runs, new episode specials etc.
✔✔Written Diaries - ✔✔used to measure audiences in smaller TV and radio markets
People agree to participate for a week at a time
anonymous- record demographics
✔✔Set-top boxes - ✔✔electronic meters that measure TV Consumption
plug into TV and record the channel, length and time
✔✔Portable people meters - ✔✔size of small cell phone
agrees to wear for week at a time
record TV and radio consumption
audio signal is embedded in radio and TV and is recorded
✔✔ change is caused by - ✔✔money, power, technology
✔✔Infotainment - ✔✔Weather, sports, celebrities
✔✔3 Types of Mass Media - ✔✔Printing, Electronic, Chemical
✔✔4 Ways Media Makes Money - ✔✔1. Advertising
2. Subscription
SOLUTIONS SCORED A+
✔✔Why is advertising important? - ✔✔provides jobs, informs consumers, keeps
economy going, keeps mass media possible
✔✔factors that determine the price of an advertisement - ✔✔size, length, audience size
and type, placement, demand
✔✔PSA - ✔✔public service anouncement; ad that will run for free only for non-profits
✔✔CPM - ✔✔cost per thousand- how much does it cost to reach 1000 people
✔✔What three terms represent the foundation of advertising? - ✔✔Research- what we
need to know
Objectives- what do we want to accomplish
Strategy- how will we meet our goals
✔✔Why is research essential for advertising - ✔✔ensure the ads reach the correct
audience
✔✔objective statement - ✔✔task, time frame, audience, amount of change
✔✔Rate Card - ✔✔advertising information for a specific media outlet; the more you run
an ad, the cheaper each ad becomes
✔✔Third person effect - ✔✔idea that those around us are more likely to fall for
something that we ourselves do not believe we would fall for
✔✔Agenda Setting - ✔✔idea that media doesn't tell us what to think but it tells us what
to think about
✔✔Primary Research - ✔✔the research you do yourself
✔✔Secondary Research - ✔✔using someone else's research
✔✔census research - ✔✔polling or asking every person in a given population
✔✔6 Factors used to evaluate a sample - ✔✔1. Geographics
2. Demographics
3. Psychographics
4. Membership
5. Covert power
6. Position
, ✔✔Exit Poll - ✔✔a poll you take on your way out
ex. leaving Disney
✔✔Audit Bureau of Circulation - ✔✔the oldest
measures print media
work by auditioning print media outlets printing and circulation record
✔✔A.C. Nielsen Company - ✔✔measure primarily television audiences
works through diary method and electronic meter devices
✔✔Arbitron/Nielsen Audio - ✔✔measures primarily radio audiences
works through diary method and electronic media devices
✔✔Media Metrix/Comm. Score - ✔✔one of several companies that measures online
audiences
works by installing software on computers that track visitation
✔✔Sweeps/Rating Periods - ✔✔media audiences measured all year long
✔✔SWEEPS - ✔✔rating period of high intensity during February, May, July, and
November
TV try to get ratings up and play favorite shows and re-runs, new episode specials etc.
✔✔Written Diaries - ✔✔used to measure audiences in smaller TV and radio markets
People agree to participate for a week at a time
anonymous- record demographics
✔✔Set-top boxes - ✔✔electronic meters that measure TV Consumption
plug into TV and record the channel, length and time
✔✔Portable people meters - ✔✔size of small cell phone
agrees to wear for week at a time
record TV and radio consumption
audio signal is embedded in radio and TV and is recorded
✔✔ change is caused by - ✔✔money, power, technology
✔✔Infotainment - ✔✔Weather, sports, celebrities
✔✔3 Types of Mass Media - ✔✔Printing, Electronic, Chemical
✔✔4 Ways Media Makes Money - ✔✔1. Advertising
2. Subscription
