CCI 150 CORE EXAM 2026 TEST QUESTIONS AND
SOLUTIONS SCORED A+
✔✔If you work in the magazine industry, what might you call a magazine? - ✔✔the book
✔✔What is a freelancer? - ✔✔Someone who is self-employed
✔✔Scoop magazine - ✔✔UT magazine produced by students in JREM 415
✔✔Know and recognize the parts of a newspaper. - ✔✔Above the fold: top half of the
front page, specifically front page, most important part of the newspaper
The Flag: the recognizable title (part of the brand)
The Ear: the corner promotional spot
The Mast: appears inside, information about that publication, list of contacts/editors
The News Hole: space left for news once advertising is placed
✔✔Understand news vs. opinion and recognize examples for each of the three kinds of
opinion. To whom do each of these three types belong? - ✔✔In a good ethical article
the news and the opinions are kept separate.
1.Editorials: official opinion of the newspaper itself, don't have bylines
2. Columns: opinion of the person who wrote it w/ picture
3. Letters to the Editor: opinions of the readers (ethical newspapers will run letters that
are critical)
✔✔Understand importance of ad sales and how they relate to the news hole. What is a
news hole? - ✔✔Ads go in first 60-70%
Space left is 30-40%. Space left for news once advertising is placed is news hole
✔✔Know the importance of "above the fold" - ✔✔top half of the front page, specifically
front page, most important part of the newspaper
✔✔What is a flag? What is a mast? - ✔✔The Flag: the recognizable title (part of the
brand). The Mast: appears inside, information about that publication, list of
contacts/editors.
✔✔Know who owns newspapers and how they make money. Understand what a chain
is. How do consolidation and clustering relate to chain ownership? (explained in great
detail in class) - ✔✔Corporations that control a significant amount of newspapers
Big businesses and money is made through ads. morning owns newspapers as well
Consolidation: fewer ownership all the time in the news world
Clustering: media company clusters its media properties by geographic region
✔✔Who is most likely to read newspapers and why do advertisers care? Know the
general trends and demographics in readership that we saw in class. - ✔✔Advertisers
, love newspaper readers. They tend to be more educated, have higher income, and
have more responsibility
✔✔Understand that the newspaper industry had to change to survive. The terms below
relate to how it has changed. - ✔✔The 5 C's
✔✔happens when people are not brand loyal, treat news like a commodity/change in
how people use media (think about grandparents) - ✔✔commoditization
✔✔big companies buy the smaller ones - ✔✔consolidation
✔✔edia company clusters its media properties by geographic region - ✔✔clustering
✔✔owning more than one TYPE of media in a market (newspaper and radio station,
etc.) - ✔✔cross ownership (and FCC regulations concerning this)
✔✔coming together and blurring of different types of media - ✔✔convergence
✔✔How is a newspaper like the Knoxville News Sentinel changing to keep its market
share? How does this relate to coverage of national and international news? (discussed
at-length in class) Terms: hyper local and hyper niche. - ✔✔They take stories and
localize them. Content over delivery method.
Hyper niche content
Hyper local content
✔✔Why might it be necessary to be trained in electronic media to get a newspaper job?
- ✔✔Because electronic medias tried to appeal to a variety of audiences through online
content
✔✔Newspapers have traditionally seen themselves as a print product. How/why is this
changing? - ✔✔More online content. Paywalls - online version, have to login, tried to
help make more money in the internet age. Most magazines have an online presence
(convergence). Some exist ONLY online (Atlas, Obscura)
✔✔Early history/development of radio - ✔✔The telegraph was used in the time of the
American Civil War. Marconi patented a radio device in Great Britain in early 1900s with
morse code transmission only at first.
Voice transmission possible by 1906 but not widespread until later. Earliest radio in
America was in Pittsburgh, PA
✔✔How a historical event from 1912 affected radio - ✔✔The sinking of the Titanic
SOLUTIONS SCORED A+
✔✔If you work in the magazine industry, what might you call a magazine? - ✔✔the book
✔✔What is a freelancer? - ✔✔Someone who is self-employed
✔✔Scoop magazine - ✔✔UT magazine produced by students in JREM 415
✔✔Know and recognize the parts of a newspaper. - ✔✔Above the fold: top half of the
front page, specifically front page, most important part of the newspaper
The Flag: the recognizable title (part of the brand)
The Ear: the corner promotional spot
The Mast: appears inside, information about that publication, list of contacts/editors
The News Hole: space left for news once advertising is placed
✔✔Understand news vs. opinion and recognize examples for each of the three kinds of
opinion. To whom do each of these three types belong? - ✔✔In a good ethical article
the news and the opinions are kept separate.
1.Editorials: official opinion of the newspaper itself, don't have bylines
2. Columns: opinion of the person who wrote it w/ picture
3. Letters to the Editor: opinions of the readers (ethical newspapers will run letters that
are critical)
✔✔Understand importance of ad sales and how they relate to the news hole. What is a
news hole? - ✔✔Ads go in first 60-70%
Space left is 30-40%. Space left for news once advertising is placed is news hole
✔✔Know the importance of "above the fold" - ✔✔top half of the front page, specifically
front page, most important part of the newspaper
✔✔What is a flag? What is a mast? - ✔✔The Flag: the recognizable title (part of the
brand). The Mast: appears inside, information about that publication, list of
contacts/editors.
✔✔Know who owns newspapers and how they make money. Understand what a chain
is. How do consolidation and clustering relate to chain ownership? (explained in great
detail in class) - ✔✔Corporations that control a significant amount of newspapers
Big businesses and money is made through ads. morning owns newspapers as well
Consolidation: fewer ownership all the time in the news world
Clustering: media company clusters its media properties by geographic region
✔✔Who is most likely to read newspapers and why do advertisers care? Know the
general trends and demographics in readership that we saw in class. - ✔✔Advertisers
, love newspaper readers. They tend to be more educated, have higher income, and
have more responsibility
✔✔Understand that the newspaper industry had to change to survive. The terms below
relate to how it has changed. - ✔✔The 5 C's
✔✔happens when people are not brand loyal, treat news like a commodity/change in
how people use media (think about grandparents) - ✔✔commoditization
✔✔big companies buy the smaller ones - ✔✔consolidation
✔✔edia company clusters its media properties by geographic region - ✔✔clustering
✔✔owning more than one TYPE of media in a market (newspaper and radio station,
etc.) - ✔✔cross ownership (and FCC regulations concerning this)
✔✔coming together and blurring of different types of media - ✔✔convergence
✔✔How is a newspaper like the Knoxville News Sentinel changing to keep its market
share? How does this relate to coverage of national and international news? (discussed
at-length in class) Terms: hyper local and hyper niche. - ✔✔They take stories and
localize them. Content over delivery method.
Hyper niche content
Hyper local content
✔✔Why might it be necessary to be trained in electronic media to get a newspaper job?
- ✔✔Because electronic medias tried to appeal to a variety of audiences through online
content
✔✔Newspapers have traditionally seen themselves as a print product. How/why is this
changing? - ✔✔More online content. Paywalls - online version, have to login, tried to
help make more money in the internet age. Most magazines have an online presence
(convergence). Some exist ONLY online (Atlas, Obscura)
✔✔Early history/development of radio - ✔✔The telegraph was used in the time of the
American Civil War. Marconi patented a radio device in Great Britain in early 1900s with
morse code transmission only at first.
Voice transmission possible by 1906 but not widespread until later. Earliest radio in
America was in Pittsburgh, PA
✔✔How a historical event from 1912 affected radio - ✔✔The sinking of the Titanic
