, TEST BANK CV
PAOLO CATASTI CV
Virginia Commonwealth University
cv cv
BUSINESS ANALYTICS C V
SECOND EDITION CV
James R. Evans cv cv
University of Cincinnati cv cv
Bostonc v Columbusc v Hobokenc v Indianapolisc v NewcvYorkc v SancvFranc
iscoc v Amsterdam c v CapecvTownc v Dubaic v Londonc v Madridc v Milanc v Munichc v Par
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Delhic v MexicocvCityc v SaocvPauloc v Sydneyc v HongcvKongc v Seoulc v Singaporec v Taipeic v
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,Thecvauthorcvandcvpublishercvofcvthiscvbookcvhavecvusedcvtheircvbestcveffortscvincvpreparingcvthiscvbook.cvThesecvef
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gardcvtocvthesecvprogramscvorcvthecvdocumentationcvcontainedcvincvthiscvbook.cvThecvauthorcvandcvpublishercvshallc
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utcvof,cvthecvfurnishing,cvperformance,cvorcvusecvofcvthesecvprograms.
ReproducedcvbycvPearsoncvfromcvelectroniccvfilescvsuppliedcvbycvthecvauthor.
Copyrightcv©cv2016,cv2013c v PearsoncvEducation,cvInc.
PublishingcvascvPearson,cv75cvArlingtoncvStreet,cvBoston,cvMAc v 02116.
Allcvrightscvreserved.cvNocvpartcvofcvthiscvpublicationcvmaycvbecvreproduced,cvstoredcvincvacvretrievalcvsystem,cvorcvtran
smitted,cvincvanycvformcvorcvbycvanycvmeans,cvelectronic,cvmechanical,cvphotocopying,cvrecording,cvorcvotherwise,cvwit
houtcvthecvpriorcvwrittencvpermissioncvofcvthecvpublisher.cvPrintedcvincvthecvUnitedcvStatescvofcvAmerica.
ISBN-13:c v 978-0-13-384680-5
ISBN-10:c v 0-133-84680-6
www.pearsonhighered.com
, BusinesscvAnalytics,cv2e
1
BusinesscvAnalyticscv(Evans)
Chaptercv1c v c v IntroductioncvtocvBusinesscvAnalytics
1) Descriptivecvanalytics:
A) cancvpredictcvriskcvandcvfindcvrelationshipscvincvdatacvnotcvreadilycvapparentcvwithcvtraditionalcvanalyses.
B) helpscvcompaniescvclassifycvtheircvcustomerscvintocvsegmentscvtocvdevelopcvspecificcvma
rketingcvcampaigns.
C) helpscvdetectcvhiddencvpatternscvincvlargecvquantitiescvofcvdatacvtocvgroupcvdatacvintocvsetscv
tocvpredictcvbehavior.
D) cancvusecvmathematicalcvtechniquescvwithcvoptimizationcvtocvmakecvdecisionscvthatcvtakecvintoc
vaccountcvthecvuncertaintycvincvthecvdata.
Answer:c v BcvD
iff:cv1
Blooms:c v Remember
Topic:c v ScopecvofcvBusinesscvAnalytics
LO1:c v Explaincvandcvprovidecvexamplescvofcvdescriptive,cvpredictive,cvandcvprescriptivecvanaly
tics.cvLO2:c v Comparecvandcvcontrastcvtoolscvforcvpresentingcvandcvorganizingcvdata
2) AcvmanagercvatcvGampcocvInc.cvwishescvtocvknowcvthecvcompany'scvrevenuecvandcvprofitcvincvit
scvpreviouscvquarter.cvWhichcvofcvthecvfollowingcvbusinesscvanalyticscvwillcvhelpcvthecvmanager?
A) prescriptivecvanalytics
B) normativecvanalytics
C) descriptivecvanalytics
D) predictivecvanalytic
scvAnswer:c v C
Diff:cv1
Blooms:c v Applyc v AAC
SB:c v AnalyticcvSkills
Topic:c v ScopecvofcvBusinesscvAnalytics
LO1:c v Explaincvandcvprovidecvexamplescvofcvdescriptive,cvpredictive,cvandcvprescriptivecvanaly
tics.cvLO2:c v Describecvthecvmajorcvtoolscvandcvcriteriacvforcvdecisioncvmaking.
3) Predictivecvanalytics:
A) summarizescvdatacvintocvmeaningfulcvchartscvandcvreportscvthatcvcancvbecvstandardizedcvorcvcustomized.
B) identifiescvthecvbestcvalternativescvtocvminimizecvorcvmaximizecvancvobjective.
C) usescvdatacvtocvdeterminecvacvcoursecvofcvactioncvtocvbecvexecutedcvincvacvgivencvsituation.
D) detectscvpatternscvincvhistoricalcvdatacvandcvextrapolatescvthemcvforwardcvi
ncvtime.cvAnswer:c v D
Diff:cv2
Blooms:c v Remember
Topic:c v ScopecvofcvBusinesscvAnalytics
LO1:c v Explaincvandcvprovidecvexamplescvofcvdescriptive,cvpredictive,cvandcvprescriptivecvanaly
tics.cvLO2:c v Comparecvandcvcontrastcvtoolscvforcvpresentingcvandcvorganizingcvdata
Copyrightcv©cv2016cvPearsoncvEducation,cv
Inc.
PAOLO CATASTI CV
Virginia Commonwealth University
cv cv
BUSINESS ANALYTICS C V
SECOND EDITION CV
James R. Evans cv cv
University of Cincinnati cv cv
Bostonc v Columbusc v Hobokenc v Indianapolisc v NewcvYorkc v SancvFranc
iscoc v Amsterdam c v CapecvTownc v Dubaic v Londonc v Madridc v Milanc v Munichc v Par
isc v Montrealc v Toronto
Delhic v MexicocvCityc v SaocvPauloc v Sydneyc v HongcvKongc v Seoulc v Singaporec v Taipeic v
Tokyo
,Thecvauthorcvandcvpublishercvofcvthiscvbookcvhavecvusedcvtheircvbestcveffortscvincvpreparingcvthiscvbook.cvThesecvef
fortscvincludecvthecvdevelopment,cvresearch,cvandcvtestingcvofcvthecvtheoriescvandcvprogramscvtocvdeterminecvtheircv
effectiveness.cvThecvauthorcvandcvpublishercvmakecvnocvwarrantycvofcvanycvkind,cvexpressedcvorcvimplied,cvwithcvre
gardcvtocvthesecvprogramscvorcvthecvdocumentationcvcontainedcvincvthiscvbook.cvThecvauthorcvandcvpublishercvshallc
vnotcvbecvliablecvincvanycveventcvforcvincidentalcvorcvconsequentialcvdamagescvincvconnectioncvwith,cvorcvarisingcvo
utcvof,cvthecvfurnishing,cvperformance,cvorcvusecvofcvthesecvprograms.
ReproducedcvbycvPearsoncvfromcvelectroniccvfilescvsuppliedcvbycvthecvauthor.
Copyrightcv©cv2016,cv2013c v PearsoncvEducation,cvInc.
PublishingcvascvPearson,cv75cvArlingtoncvStreet,cvBoston,cvMAc v 02116.
Allcvrightscvreserved.cvNocvpartcvofcvthiscvpublicationcvmaycvbecvreproduced,cvstoredcvincvacvretrievalcvsystem,cvorcvtran
smitted,cvincvanycvformcvorcvbycvanycvmeans,cvelectronic,cvmechanical,cvphotocopying,cvrecording,cvorcvotherwise,cvwit
houtcvthecvpriorcvwrittencvpermissioncvofcvthecvpublisher.cvPrintedcvincvthecvUnitedcvStatescvofcvAmerica.
ISBN-13:c v 978-0-13-384680-5
ISBN-10:c v 0-133-84680-6
www.pearsonhighered.com
, BusinesscvAnalytics,cv2e
1
BusinesscvAnalyticscv(Evans)
Chaptercv1c v c v IntroductioncvtocvBusinesscvAnalytics
1) Descriptivecvanalytics:
A) cancvpredictcvriskcvandcvfindcvrelationshipscvincvdatacvnotcvreadilycvapparentcvwithcvtraditionalcvanalyses.
B) helpscvcompaniescvclassifycvtheircvcustomerscvintocvsegmentscvtocvdevelopcvspecificcvma
rketingcvcampaigns.
C) helpscvdetectcvhiddencvpatternscvincvlargecvquantitiescvofcvdatacvtocvgroupcvdatacvintocvsetscv
tocvpredictcvbehavior.
D) cancvusecvmathematicalcvtechniquescvwithcvoptimizationcvtocvmakecvdecisionscvthatcvtakecvintoc
vaccountcvthecvuncertaintycvincvthecvdata.
Answer:c v BcvD
iff:cv1
Blooms:c v Remember
Topic:c v ScopecvofcvBusinesscvAnalytics
LO1:c v Explaincvandcvprovidecvexamplescvofcvdescriptive,cvpredictive,cvandcvprescriptivecvanaly
tics.cvLO2:c v Comparecvandcvcontrastcvtoolscvforcvpresentingcvandcvorganizingcvdata
2) AcvmanagercvatcvGampcocvInc.cvwishescvtocvknowcvthecvcompany'scvrevenuecvandcvprofitcvincvit
scvpreviouscvquarter.cvWhichcvofcvthecvfollowingcvbusinesscvanalyticscvwillcvhelpcvthecvmanager?
A) prescriptivecvanalytics
B) normativecvanalytics
C) descriptivecvanalytics
D) predictivecvanalytic
scvAnswer:c v C
Diff:cv1
Blooms:c v Applyc v AAC
SB:c v AnalyticcvSkills
Topic:c v ScopecvofcvBusinesscvAnalytics
LO1:c v Explaincvandcvprovidecvexamplescvofcvdescriptive,cvpredictive,cvandcvprescriptivecvanaly
tics.cvLO2:c v Describecvthecvmajorcvtoolscvandcvcriteriacvforcvdecisioncvmaking.
3) Predictivecvanalytics:
A) summarizescvdatacvintocvmeaningfulcvchartscvandcvreportscvthatcvcancvbecvstandardizedcvorcvcustomized.
B) identifiescvthecvbestcvalternativescvtocvminimizecvorcvmaximizecvancvobjective.
C) usescvdatacvtocvdeterminecvacvcoursecvofcvactioncvtocvbecvexecutedcvincvacvgivencvsituation.
D) detectscvpatternscvincvhistoricalcvdatacvandcvextrapolatescvthemcvforwardcvi
ncvtime.cvAnswer:c v D
Diff:cv2
Blooms:c v Remember
Topic:c v ScopecvofcvBusinesscvAnalytics
LO1:c v Explaincvandcvprovidecvexamplescvofcvdescriptive,cvpredictive,cvandcvprescriptivecvanaly
tics.cvLO2:c v Comparecvandcvcontrastcvtoolscvforcvpresentingcvandcvorganizingcvdata
Copyrightcv©cv2016cvPearsoncvEducation,cv
Inc.
