Summary According to P. Kotler, marketing means organizing and executing the various resources and activities of an entity that is committed to a customer to simultaneously meet the diverse needs and desires of the selected customer base, depending on the economi

Hello! My name is 'usesentence' This is a very good material, and I worked hard on it. The grammar may be somewhat wrong. But I have a lot of information. It will save you a lot of time when you write something. I'm sure it will inspire you a lot. Use a combination of sentences. Thank you. Have a nice day. 1. Marketing establishment process The process of establishing marketing can be identified from three environmental factors. Marketing was established as follows. 1) Production-oriented era: In an era when there are not many types of products, just making new products that greatly improve human life in general creates demand for them. Activities in management were primarily closely related to production. 2) Sales-oriented era: mass production of products has been carried out and before the consumer's desire for a particular product is diversified. It is a time to increase the overall consumption of a product from sales through very direct contact between the product and the consumer and to gain the economic benefits of the company. 3) Marketing-oriented era: As consumers' needs have diversified, companies cannot sell products unless they are produced in the form that consumers want. Companies must understand the diverse needs of consumers and have become very interested in marketing that allows them to divide the market in detail to create and supply products suitable for those markets. In the marketing-oriented era, activities that create new kinds of consumers' needs are also carried out in parallel.