Answers
"cinematography" roots the term comes from the Greek roots meaning "writing with motion"
conceptual tools of visual storytelling the frame, light & color, the lens, movement, texture, establishing, POV
the frame choosing the frame is a matter of conveying the story, but it is also a question of
composition, rhythm, and perspective
the view of the lens different focal lengths are a powerful tool of storytelling, allowing optics to alter
our perception of the physical world. Long lenses compress space and wide
lenses expand and distort space.
color and light light and color are some of the most powerful and flexible tools in the
cinematographer's arsenal. lighting and color are visual tools that add layers of
meaning to the content of the story
visual texture changing color and contrast, desaturating the color, filters, fog, smoke effects,
rain, film stocks, printing techniques, and digital manipulation
movement often a visual metaphor that can signify change, action, and more
establishing the ability of the camera to reveal or conceal information, providing the
background information for the viewer to understand context. establishing is
accomplished primarily by a choice of the frame and the lens, but it can also be
done with lighting that conceals or reveals certain details of the scene
point of view a key tool of visual storytelling, most often used meaning is to have the camera
see something in much the same way as one of the character's point of view,
directs viewers' attention
design principles Unity, balance, visual tension, rhythm, proportion, contrast, texture, directionality
unity the principle that the visual organization be a "whole," self-contained, and
complete. this is true even in a deliberately chaotic composition.
balance visual balance (or lack thereof) is the idea that every element within a composition
has a visual weight. this visual weight is determined by an object's size, its position
within the frame, its color, movement, and the subject matter itself
visual tension The interplay of balanced and unbalanced elements and their placement in the
frame
rhythm rhythm of repetitive or similar elements can create patterns of organization.
proportion based on the idea that the Golden Mean is a way of looking at proportion and
size relationships in general