CMN 102: EXAM 2 | QUESTIONS |WITH
COMPLETE SOLUTION | LATEST
UPDATE
Cultivation Theory - ANSWERSa. what is cultivation theory(by george gerben)
-they believe that media exposure shapes perceptions and is a stable part of lifestyle
-media is the main storyteller of our culture
-*violence* is the principle message in all programming
b. Iceberg analogy - ANSWERS-just like an iceberg the media *is always in motion*
heavy vs light viewers - ANSWERSlight viewers
-less than 2 hours
heavy viewers or *televison types*
-more than 4 hours
-faster to respond to questions
-have cognitive mental shortcuts
-makes attitudes more stronger
results: heavy viewers percieved violent crimes as more likely to happen
c. Media exposure and cultivation theory - ANSWERS-social media use can negatively
impact mental health
-can cause depression and anxiety
-lack of sleep
Priming Theory - ANSWERSa. What is priming theory?
-an event can activate thoughts that can be related to ideas and action tendencies
- a *network* units interconnected
-ex: beliefs, thoughts, feelings, memories etc.
b. Priming and Violence - ANSWERSex: after a short period of time after viewing a
violent stimuli a viewer will be inclined to...
1. have hostile thoughts
2. justify agressive acts
3. be inclined to behave aggressively
c. Priming in Food Ads - ANSWERSfood ad exposure primes increased food
consumption
, Agenda-Setting Hypothesis (ASH) - ANSWERSthey believe that the attention given to
issues by the media influence the publics perceptions of the important issuess
-news media sets the agenda
-media tells us what to think about but not how to think
-*the more you see something the more you think its important*
a. Correlation Design - ANSWERSthe more media coverage the more perceived
importance
ex: the media talks about trump a lot therefore you think that issue is important
Framing - ANSWERSthe media not only sets agendas but *select*, emphasize,
exclude, and elaborate elements of news stories
-or second order agenda setting
pat tillman - ANSWERSbecause the media framed his death as heoric thats what the
U.S. believed...but in reality he was killed by a fellow soldier
Entertainment Education - ANSWERSrefers to prosocial messages embedded in
popular entertainment and media content
ex: greys anatomy primed people to not trust hospitals/doctors
Why does Entertainment education work? - ANSWERSa. Narrative Involvement
- you get transported
-"you get caught up in the show"
b. Character Involvement
-next slide
Character Involvement - ANSWERSi. Identification
-you identify with the character
-"what would merideth do?"
ii. Wishful Identification
-when you want to be like a character
-you aspire to be that person
iii. Similarity
-simply sharing something in common
iv. Parasocial Interaction
-you think you know them on a personal level
v. Liking
-just have a positive view of them
COMPLETE SOLUTION | LATEST
UPDATE
Cultivation Theory - ANSWERSa. what is cultivation theory(by george gerben)
-they believe that media exposure shapes perceptions and is a stable part of lifestyle
-media is the main storyteller of our culture
-*violence* is the principle message in all programming
b. Iceberg analogy - ANSWERS-just like an iceberg the media *is always in motion*
heavy vs light viewers - ANSWERSlight viewers
-less than 2 hours
heavy viewers or *televison types*
-more than 4 hours
-faster to respond to questions
-have cognitive mental shortcuts
-makes attitudes more stronger
results: heavy viewers percieved violent crimes as more likely to happen
c. Media exposure and cultivation theory - ANSWERS-social media use can negatively
impact mental health
-can cause depression and anxiety
-lack of sleep
Priming Theory - ANSWERSa. What is priming theory?
-an event can activate thoughts that can be related to ideas and action tendencies
- a *network* units interconnected
-ex: beliefs, thoughts, feelings, memories etc.
b. Priming and Violence - ANSWERSex: after a short period of time after viewing a
violent stimuli a viewer will be inclined to...
1. have hostile thoughts
2. justify agressive acts
3. be inclined to behave aggressively
c. Priming in Food Ads - ANSWERSfood ad exposure primes increased food
consumption
, Agenda-Setting Hypothesis (ASH) - ANSWERSthey believe that the attention given to
issues by the media influence the publics perceptions of the important issuess
-news media sets the agenda
-media tells us what to think about but not how to think
-*the more you see something the more you think its important*
a. Correlation Design - ANSWERSthe more media coverage the more perceived
importance
ex: the media talks about trump a lot therefore you think that issue is important
Framing - ANSWERSthe media not only sets agendas but *select*, emphasize,
exclude, and elaborate elements of news stories
-or second order agenda setting
pat tillman - ANSWERSbecause the media framed his death as heoric thats what the
U.S. believed...but in reality he was killed by a fellow soldier
Entertainment Education - ANSWERSrefers to prosocial messages embedded in
popular entertainment and media content
ex: greys anatomy primed people to not trust hospitals/doctors
Why does Entertainment education work? - ANSWERSa. Narrative Involvement
- you get transported
-"you get caught up in the show"
b. Character Involvement
-next slide
Character Involvement - ANSWERSi. Identification
-you identify with the character
-"what would merideth do?"
ii. Wishful Identification
-when you want to be like a character
-you aspire to be that person
iii. Similarity
-simply sharing something in common
iv. Parasocial Interaction
-you think you know them on a personal level
v. Liking
-just have a positive view of them
