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Exam (elaborations)

MNM3709 EXAM PACK 2026 - DISTINCTION

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MNM3709 Exam Pack 2026

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,-The motor vehicle market has discovered a complete growth as a significant number of
motor vehicle companies enter the market, companies like Renult, Mazda, Audi, Mercedez-
Benz, BMW, TOYOTA etc, it is because of all the growth in the market. Therefore, Suzuki
Automotive have to introduce the new product. It has to move to another level. Since many
motor vehicle companies build mostly small cars especially companies like Mercede-Benz
and Mazda, Suzuki Automotive must stick to building 4x4 SUV cars to create a great
opportunity for itself although it might be risky for the company but it might make the maekrt
more attractive a lot of people would prefer the SUV cars, especially the people from the
areas.


3. MARKET AND SUBMARKET PROFITABILITY
-The profitability of the market the market as well brand the market to more attractive. Many
companies require to make profit when they first get into the market. Suzuki Automotive wil
have to understand that the profitability of its market will bet on its recent sixe and potential
for development. The precision of gauging profit impingements on the amount of investment
Suzuki Automotive made in the market. The profitability of the market will be reliant on the
Suzuki Automotive power to come up with a competitive marketing strategy. Suzuki
Automotive need to know of the external factors that impact the profitability of the market,
factors like external marketing environment and Porter’s Five Forces model.
-Evaluating the external the external marketing environment will assist Suzuki Automotive to
determine and identify growths in the market that needs its attention, as well as to identify
opportunities that may be there in the market. The Suzuki Automotive will have to define and
redefine its market by invariably evaluating and analysing these factors and developments
that are taking place.
-The Suzuki Automotive can also use the Porter’s Five Forces model to determine the
profitability of the market that is in by learning the five forces to determine the impact of the
profitability of its market.


4. TRENDS AND DEVELOPMENT
-The Suzuki Automotive need to monitor trends and growths taking place in the market for it
to be up to date with what is happening in the market. Conducting an environmental analysis
could assist the Suzuki Automotive identify trend in the marketing. Although, it is
consequential to survey the cause of the trend as other trends do not last for a long period of
time in nature and might not need the Suzuki Automotive’s attention.
-Suzuki Automotive will have to study the nature and cause of trend so it can assist it to
know whether it will last for a longest time to make it attractive investment. Suzuki
Automotive will have to use social media, Television and newspapers to as their marketing
strategy. It must also consider political, social, economic, environmental and legal
developments. The analysis of these factors will ensure Suzuki Automotive to identify
opportunities and threats in the market and to determine marketing strategies in response to
these developments.

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