MGT 8803 Exam V Marketing UPDATED ACTUAL Questions
and CORRECT Answers
A marketing strategy: specifies a target market and a related marketing mix.
- specifies a target market and a related
marketing mix.
- provides a focused but narrow picture of
what a firm will do in some market.
- is a whole-company plan.includes two
interrelated parts--product mix and product
development.
- includes the marketing mix, but does not
specify customers.
Extreme Boards, a manufacturer of high external market environment
performance snowboard, carefully
developed a strategy for moving into South
America. The strategy had poor results after
an economic recession rapidly decreased
consumer spending in recreational products
in most of its South American markets,
demonstrating the influence of the _ on
marketing strategy.
- technology
- cultural values
- customer behaviors
- external market environment
- competitive environment
- internal company factors
- government intervention
, Which of the following would be a variable lifestyle
in psychographic profiling (developing a values
customer persona). Check all answers that attitudes
apply (may be more than one) personality
- lifestyle
- values
- brand loyalty
- attitudes
- personality
- marital status
The total stream of purchases that a customer lifetime value
customer can contribute to the firm over the
length of the firm-customer relationship is
referred to as?
- customer whole value
- customer estimated value
- customer lifetime value
- customer satisfaction value
- customer worth
Which of the following is a key function of To provide a reason why the customer should buy the
"positioning" in marketing campaigns product.
- To provide a reason why the customer
should buy the product.
- To divert the customer's attention from the
product's flaws.
- To override the customer's previous
mindset.
- To distract the customer from considering
a competitor's product.
Creating differentiation (uniqueness in the Product
minds of the customer) applies specifically Price
to which component(s) of the marketing
mix? Check all that apply. Base your answer
on class discussion during video
conferences.
- Product
- Price
- Place
- Promotion
and CORRECT Answers
A marketing strategy: specifies a target market and a related marketing mix.
- specifies a target market and a related
marketing mix.
- provides a focused but narrow picture of
what a firm will do in some market.
- is a whole-company plan.includes two
interrelated parts--product mix and product
development.
- includes the marketing mix, but does not
specify customers.
Extreme Boards, a manufacturer of high external market environment
performance snowboard, carefully
developed a strategy for moving into South
America. The strategy had poor results after
an economic recession rapidly decreased
consumer spending in recreational products
in most of its South American markets,
demonstrating the influence of the _ on
marketing strategy.
- technology
- cultural values
- customer behaviors
- external market environment
- competitive environment
- internal company factors
- government intervention
, Which of the following would be a variable lifestyle
in psychographic profiling (developing a values
customer persona). Check all answers that attitudes
apply (may be more than one) personality
- lifestyle
- values
- brand loyalty
- attitudes
- personality
- marital status
The total stream of purchases that a customer lifetime value
customer can contribute to the firm over the
length of the firm-customer relationship is
referred to as?
- customer whole value
- customer estimated value
- customer lifetime value
- customer satisfaction value
- customer worth
Which of the following is a key function of To provide a reason why the customer should buy the
"positioning" in marketing campaigns product.
- To provide a reason why the customer
should buy the product.
- To divert the customer's attention from the
product's flaws.
- To override the customer's previous
mindset.
- To distract the customer from considering
a competitor's product.
Creating differentiation (uniqueness in the Product
minds of the customer) applies specifically Price
to which component(s) of the marketing
mix? Check all that apply. Base your answer
on class discussion during video
conferences.
- Product
- Price
- Place
- Promotion
