DMI PRO + AMA Certified Digital Marketing
Professional Glossary of Terms
Save
Practice questions for this set
Learn 1 /7 Study using Learn
A website with regular entries of commentary, description of events, and
other embedded multimedia content such as graphics, videos, and
presentations
Choose an answer
1 Podcast 2 Catalog
3 Wiki 4 Blog
Don't know?
, % new visits The percentage of visits that were first-time visits
(from people who had never visited your site
before)
360-Marketing A marketing plan that is both online and offline,
across all digital channels, on social media, and
anywhere that your customer spend time
404-error An error message that you get from a website
when the website URL can't be found
A/B testing Also referred to as split testing, this is the process
in which email and content marketers compare two
versions of a single variable to determine which
one performs better. This process is undertaken in
order to optimize content and marketing efforts
Abandonment-rate A website analytics metric that lets you see the
percentage of people who began a defined
conversion process but did not complete it
Above the fold All of the content viewable on a web page prior to
scrolling
Accelerated Mobile Page (AMP) A framework for building web pages used to
provide an easier, faster, mobile experience
Account An account in a CRM tool is a company that you do
business with
Professional Glossary of Terms
Save
Practice questions for this set
Learn 1 /7 Study using Learn
A website with regular entries of commentary, description of events, and
other embedded multimedia content such as graphics, videos, and
presentations
Choose an answer
1 Podcast 2 Catalog
3 Wiki 4 Blog
Don't know?
, % new visits The percentage of visits that were first-time visits
(from people who had never visited your site
before)
360-Marketing A marketing plan that is both online and offline,
across all digital channels, on social media, and
anywhere that your customer spend time
404-error An error message that you get from a website
when the website URL can't be found
A/B testing Also referred to as split testing, this is the process
in which email and content marketers compare two
versions of a single variable to determine which
one performs better. This process is undertaken in
order to optimize content and marketing efforts
Abandonment-rate A website analytics metric that lets you see the
percentage of people who began a defined
conversion process but did not complete it
Above the fold All of the content viewable on a web page prior to
scrolling
Accelerated Mobile Page (AMP) A framework for building web pages used to
provide an easier, faster, mobile experience
Account An account in a CRM tool is a company that you do
business with
