(LATEST 2026) CCI 150 EXAM 1 QUESTIONS AND CORRECT ANSWERS
companies: ANSWER : Who controls the majority of major media?
economic imperative: In order to remain in operation, ANSWER media must
generate revenue.
The main sources of revenue for the media are advertising, subscriptions,
audience donations, and individual funding.
Media are everywhere. ANSWER : We learn what we know via media because
we see and hear it, and we observe (and anticipate) life-altering events.
The three categories of mass media are print, electronic, and chemical.
print media: newspapers, periodicals, and ANSWER books
electronic media: ANSWER TV, radio, and the internet
chemical media, mainly film, including ancient photographs and films
We receive more celebrity content than real knowledge under the elite populist
approach.
ANSWER __________ content prevails over __________ content because it is
popular and elitist.
ANSWER media _____, medium ___________ are, is
Demassification: ANSWER shifting from traditional mass media to
fragmented media, giving viewers more options, and media proliferation
mass media: A large audience simultaneously consumes the same media
message
, ANSWER something for everyone with targeted media; connect an audience
with an advertising.
ANSWER printing press, photography, telegraph, wireless telegraph/radio,
TV, and WWW are the reasons behind the media industry's transformation.
Convergence is the merging or blurring of several media; it is especially
prevalent in online newspapers and magazines.
Change: In the realm of media, ____________ is a constant.
Infotainment is the ANSWER to questions that aren't particularly news, like
VMA's outfits.
Media proliferation leads to demassification; there are many more options.
ANSWER 4 schools in the College of Communication and Information; minor
in JREM, PR, advertising, and communication studies; information studies
Specializations in journalism include print and digital, broadcast, sports,
science, magazines, visual communications, and media management.
Why Study Abroad: ANSWER : Get experience and make a lasting impression
on employers
lead, plan, coordinate, and oversee the ANSWER PR management function.
two-way communication: listen as much as you speak; ANSWER sends and
receives messages.
Public relations is an ANSWER management function that builds and sustains
positive relationships between an organization and the publics who determine
its success or failure.
Publics: Rarely is there a single large audience; instead, there are numerous
smaller audiences, each with unique communication requirements and issues.
ANSWER 3 PR settings: public, private, and nonprofit
companies: ANSWER : Who controls the majority of major media?
economic imperative: In order to remain in operation, ANSWER media must
generate revenue.
The main sources of revenue for the media are advertising, subscriptions,
audience donations, and individual funding.
Media are everywhere. ANSWER : We learn what we know via media because
we see and hear it, and we observe (and anticipate) life-altering events.
The three categories of mass media are print, electronic, and chemical.
print media: newspapers, periodicals, and ANSWER books
electronic media: ANSWER TV, radio, and the internet
chemical media, mainly film, including ancient photographs and films
We receive more celebrity content than real knowledge under the elite populist
approach.
ANSWER __________ content prevails over __________ content because it is
popular and elitist.
ANSWER media _____, medium ___________ are, is
Demassification: ANSWER shifting from traditional mass media to
fragmented media, giving viewers more options, and media proliferation
mass media: A large audience simultaneously consumes the same media
message
, ANSWER something for everyone with targeted media; connect an audience
with an advertising.
ANSWER printing press, photography, telegraph, wireless telegraph/radio,
TV, and WWW are the reasons behind the media industry's transformation.
Convergence is the merging or blurring of several media; it is especially
prevalent in online newspapers and magazines.
Change: In the realm of media, ____________ is a constant.
Infotainment is the ANSWER to questions that aren't particularly news, like
VMA's outfits.
Media proliferation leads to demassification; there are many more options.
ANSWER 4 schools in the College of Communication and Information; minor
in JREM, PR, advertising, and communication studies; information studies
Specializations in journalism include print and digital, broadcast, sports,
science, magazines, visual communications, and media management.
Why Study Abroad: ANSWER : Get experience and make a lasting impression
on employers
lead, plan, coordinate, and oversee the ANSWER PR management function.
two-way communication: listen as much as you speak; ANSWER sends and
receives messages.
Public relations is an ANSWER management function that builds and sustains
positive relationships between an organization and the publics who determine
its success or failure.
Publics: Rarely is there a single large audience; instead, there are numerous
smaller audiences, each with unique communication requirements and issues.
ANSWER 3 PR settings: public, private, and nonprofit
