Instructor’s Manual M
Research Methods for M M M
Business Students M
Eighth editionM
Mark NK Saunder
M M
s Philip Lewis Adri
M M M
an Thornhill
M
ForMfurtherMinstructorMmaterialMple
aseMvisit:
www.pearsoned.co.uk/saunders
ISBN:M 978-1-292-20882-
4
MPearsonM EducationM LimitedM 20
19
LecturersMadoptingMtheMmainMtextMareMpermittedMtoMdownloadMandMphotocopyMtheMmanualM
asMrequired.
,PEARSONM EDUCATIONM LIMITED
KAOMTw
oMKAOMP
ark
HarlowMCM17M9S
RMUnitedMKingdo
m
Tel:M+44M(0)1279M623623
Web:M www.pearson.com/uk
SeventhMeditionMpublishedM2016
ThisMeditionMpublishedM2019
©MPearsonMEducationMLimitedM2019
TheMrightsMofMMarkMNKMSaunders,MPhilipMLewisMandMAdrianMThornhillMtoMbeMidentifie
dMasMauthorsMofMthisMworkMhaveMbeenMassertedMbyMthemMinMaccordanceMwithMtheMCopy
right,MDesignsMandMPatentsMActM1988.
PearsonMEducationMisMnotMresponsibleMforMtheMcontentMofMthird-
partyMinternetMsites.MISBNM 978-1-292-20882-4
AllMrightsMreserved. MPermissionMisMherebyMgivenMforMtheMmaterialMinMthisMpublicationMt
oMbeMreproducedMforMstudentMhandouts,MwithoutMexpressMpermissionMofMtheMPublishers,Mf
orMeducationalMpurposesMonly.MInMallMotherMcases,MnoMpartMofMthisMpublicationMmayMbe
Mreproduced,MstoredMinMa Mretrieval Msystem,MorMtransmittedMinManyMformMorMbyManyMme
ans,Melectronic,Mmechanical,Mphotocopying,Mrecording,MorMotherwiseMwithoutMeitherMtheM
priorMwrittenMpermissionMofMtheMPublishersMorMaMlicenceMpermittingMrestrictedMcopyingM
inMtheMUnitedMKingdomMissuedMbyMthe MCopyrightMLicensingMAgencyMLtd.,MBarnard’sMI
nn,M86MFetterMLane,MLondonMEC4AM1EN.MThisMbookMmayMnotMbeMlent,Mresold,MhiredM
outMorMotherwiseMdisposedMofMbyMwayMofMtradeMinManyMformMofMbindingMorMcoverMothe
rMthanMthatMinMwhichMitMisMpublished,MwithoutMtheMpriorMconsentMofMtheMPublishers.
AllMtrademarksMusedMhereinMareMtheMpropertyMofMtheirMrespectiveMowners.MTheMuseMofM
anyMtrademarkMinMthisMtextMdoesMnotMvestMinMtheMauthorMorMpublisherManyMtrademarkMo
wnershipMrightsMinMsuchMtrademarks,MnorMdoesMtheMuseMofMsuchMtrademarks MimplyManyMa
ffiliationMwithMorMendorsementMofMthisMtextMbyMsuchMowners.
, Contents
Chapters Pages
Introduction 5
1 BusinessM andM managementM research,M reflectiveM diariesM andM theM purpose
ofMthisMbook 15
2 ChoosingMaMresearchMtopicMandMdevelopingMyourMresearchMproposal 19
3 CriticallyMreviewingMtheMliterature 23
4 UnderstandingMresearchMphilosophyMandMapproachesMtoMtheoryMdevelopment
27
5 FormulatingMtheMresearchMdesign 32
6 NegotiatingMaccessMandMresearchMethics 36
7 SelectingMsamples 40
8 UtilisingMsecondaryMdata 44
9 CollectingMdataMthroughMobservation 48
10 CollectingMprimaryMdataMusingMresearchMinterviewsMandMresearchMdiaries54
11 CollectingMprimaryMdataMusingMquestionnaires 59
12 AnalysingMdataMquantitatively 63
13 AnalysingMdataMqualitatively 68
14 WritingMandMpresentingMyourMprojectMreport 72
Appendix 75
1 ResearchMprojectMassignment 75
2 GroupMposterMresearchMprojectMassignment 80
3 ResearchMproposalMassignment 84
4 AdditionalMcasesMonMtheMcompanionMwebsite 89
3
©MPearsonMEducationMLimitedM2
019
, 4
©MPearsonMEducationMLimitedM2
019
Research Methods for M M M
Business Students M
Eighth editionM
Mark NK Saunder
M M
s Philip Lewis Adri
M M M
an Thornhill
M
ForMfurtherMinstructorMmaterialMple
aseMvisit:
www.pearsoned.co.uk/saunders
ISBN:M 978-1-292-20882-
4
MPearsonM EducationM LimitedM 20
19
LecturersMadoptingMtheMmainMtextMareMpermittedMtoMdownloadMandMphotocopyMtheMmanualM
asMrequired.
,PEARSONM EDUCATIONM LIMITED
KAOMTw
oMKAOMP
ark
HarlowMCM17M9S
RMUnitedMKingdo
m
Tel:M+44M(0)1279M623623
Web:M www.pearson.com/uk
SeventhMeditionMpublishedM2016
ThisMeditionMpublishedM2019
©MPearsonMEducationMLimitedM2019
TheMrightsMofMMarkMNKMSaunders,MPhilipMLewisMandMAdrianMThornhillMtoMbeMidentifie
dMasMauthorsMofMthisMworkMhaveMbeenMassertedMbyMthemMinMaccordanceMwithMtheMCopy
right,MDesignsMandMPatentsMActM1988.
PearsonMEducationMisMnotMresponsibleMforMtheMcontentMofMthird-
partyMinternetMsites.MISBNM 978-1-292-20882-4
AllMrightsMreserved. MPermissionMisMherebyMgivenMforMtheMmaterialMinMthisMpublicationMt
oMbeMreproducedMforMstudentMhandouts,MwithoutMexpressMpermissionMofMtheMPublishers,Mf
orMeducationalMpurposesMonly.MInMallMotherMcases,MnoMpartMofMthisMpublicationMmayMbe
Mreproduced,MstoredMinMa Mretrieval Msystem,MorMtransmittedMinManyMformMorMbyManyMme
ans,Melectronic,Mmechanical,Mphotocopying,Mrecording,MorMotherwiseMwithoutMeitherMtheM
priorMwrittenMpermissionMofMtheMPublishersMorMaMlicenceMpermittingMrestrictedMcopyingM
inMtheMUnitedMKingdomMissuedMbyMthe MCopyrightMLicensingMAgencyMLtd.,MBarnard’sMI
nn,M86MFetterMLane,MLondonMEC4AM1EN.MThisMbookMmayMnotMbeMlent,Mresold,MhiredM
outMorMotherwiseMdisposedMofMbyMwayMofMtradeMinManyMformMofMbindingMorMcoverMothe
rMthanMthatMinMwhichMitMisMpublished,MwithoutMtheMpriorMconsentMofMtheMPublishers.
AllMtrademarksMusedMhereinMareMtheMpropertyMofMtheirMrespectiveMowners.MTheMuseMofM
anyMtrademarkMinMthisMtextMdoesMnotMvestMinMtheMauthorMorMpublisherManyMtrademarkMo
wnershipMrightsMinMsuchMtrademarks,MnorMdoesMtheMuseMofMsuchMtrademarks MimplyManyMa
ffiliationMwithMorMendorsementMofMthisMtextMbyMsuchMowners.
, Contents
Chapters Pages
Introduction 5
1 BusinessM andM managementM research,M reflectiveM diariesM andM theM purpose
ofMthisMbook 15
2 ChoosingMaMresearchMtopicMandMdevelopingMyourMresearchMproposal 19
3 CriticallyMreviewingMtheMliterature 23
4 UnderstandingMresearchMphilosophyMandMapproachesMtoMtheoryMdevelopment
27
5 FormulatingMtheMresearchMdesign 32
6 NegotiatingMaccessMandMresearchMethics 36
7 SelectingMsamples 40
8 UtilisingMsecondaryMdata 44
9 CollectingMdataMthroughMobservation 48
10 CollectingMprimaryMdataMusingMresearchMinterviewsMandMresearchMdiaries54
11 CollectingMprimaryMdataMusingMquestionnaires 59
12 AnalysingMdataMquantitatively 63
13 AnalysingMdataMqualitatively 68
14 WritingMandMpresentingMyourMprojectMreport 72
Appendix 75
1 ResearchMprojectMassignment 75
2 GroupMposterMresearchMprojectMassignment 80
3 ResearchMproposalMassignment 84
4 AdditionalMcasesMonMtheMcompanionMwebsite 89
3
©MPearsonMEducationMLimitedM2
019
, 4
©MPearsonMEducationMLimitedM2
019
